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Pricing Decisions, icon-4500650_960_720, 2190576-200, tải xuống, 202…
Pricing Decisions
Factors the firm must consider
Perceived Value
Price willing to pay
Customer reviews
Product optimization
Competition
Brand
Internal factors
Uses
Demand
Demand
Costs
Law
What consumers give up to buy a product or service
Behavioral Effort
Sponsor
Services
Discount
Mental Activity
Internal factors
External factors
Time
Long term
Short term
