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Elasticity - Coggle Diagram
Elasticity
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Factors affecting PED
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Time
Time matters a lot, as when a product stays at the same price for a long time, people will come to start to accept that price, and just buy the product as it is.
Example: Apple. When compared to other phones, Apple is by far the most expensive, but it's tolerated because Apple phones have over time stayed ridiculously expensive, people still buy Apple Phones.
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