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Enterprise & marketing - Coggle Diagram
Enterprise & marketing
Brand identity
= the use of logos, colours, typesets/letter fonts & slogans to promote customer loyalty to a product
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the best brands work at any scale, in full colours or black & white in various mediums, etc
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Corporate identity
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companies go to great length to present the right image - everything an organisation produces & how it behaves contributes to it
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Customer identification
market reach is used to identify customers - designers need to know as much as possible about them for designing their product, e.g.
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once these factors are identified designers may used certain aesthetic features to cater to these groups
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market research can also identify why customers are motivated to buy certain products, e.g.
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once equipped with this knowledge designers can develop products more closely matched to the needs of the customer
advertising & promotion
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viral marketing
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it means that companies can reach more people faster than before, as online content is shared repeatedly via social media a message gains traction & snowballs & in hours can reach millions
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during the growth stage of a products life cycle, marketing departments often use magazine articles & other techniques to promote features & advantages of products
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Marketing
Global marketing
= the process of promoting a final product or service worldwide, often through the use of the internet
once the content is in place, internet marketing is a relatively cheap way to reach the greatest num of people
different marketing strategies will be used depending on the region in which the product is being promoted
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most successful companies have universal appeal - e.g. food, cars etc. & large companies may operate from offices all around the globe
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good marketing promotes an enterprise & creates & maintains the relationship between retailer & customer
previously products were marketed by word of mouth & print media - but invention of the TV & film means products could be promoted moving
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product costing, calculation & profit
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cost of a product = the total cost of manufacture, can be dived into direct & indirect costs
direct costs = those directly associated with the making of the product - include direct labour, direct material costs, direct consumable production supplies & direct factory overheads (machine tools & equipment used to make product)
indirect costs = those not specifically associated with making the product but are involved with running the business as a whole - include, administration, personnel & security, maintenance & depreciation of equipment & electricity
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