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Subjects for Bachelor Thesis - Coggle Diagram
Subjects for Bachelor Thesis
RQ: Which communication tools have most impact on buying behaviour of luxury hotel guests within the Netherlands?
AIM: To identify (specific sales) tools that maximise the sales of luxury hotel stays.
Sub Research Questions:
In what way are social media sites affecting the hotel sector?
What kinds of social media are having the most affect and what are the challenges and opportunities in using them?
How should luxury hotels approach social media as a marketing tool?
How can luxury hotels measure the success of any marketing campaign using social media?
What is the influence of luxury hotel branding on customer behaviour within the Netherlands?
RQ: What is the motivation of consumers in the context of the luxury hospitality industry within the Netherlands?
Aim: Gain a deeper understanding about the motivation of consumers in the luxury hotel market
What is the role of branding on consumer behavior, i.e. travel motivation, in the context of the luxury hospitality industry within the Netherlands?
With Online services being so accessible, should luxury brands adopt that marketing method? If they don’t, would they be losing a big customer segment? If they do, wouldn’t they lose their “exclusivity” factor?
What is the impact of Digital Marketing on Luxury Hotels within the Netherlands?
RQ: What is the impact of using influencer as marketing tool on Luxury Hotels within the Netherlands?
Aim: To identify if influences maximise the sales of luxury hotels.
How did the change in customer behavior and trends have influenced businesess to adopt digital marketing strategies?
What is the role of personalization in the context of digital marketing?
Transferring a personal hotel experience on social media
The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Instagram and Linked-In
Influence Marketing
How do boutique hotels experience online marketing?
How can boutique hotels best use online marketing while startin-up?