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Challenges to Secularization Theory, Theories of Post-Modernity,…
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Religious Market Theory
Televangelism
Hadden and Shupe (1988)
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The growth of Televangelism in America shows that the level of religious participation is supply-led. It opened up competition to religion which evangelical churches thrived.
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Criticisms
Bruce (2011) - there has been a decline in religion in both America and Europe - so increase in diversity and competition doe not increase demand for religion
America vs Europe
America Religion thrives because there is no religious monopoly There has always been a great variety of denominations to choose from
This has encouraged the growth of a healthy religious market where religions grow or decline according to consumer demand
Europe Most European countries have been dominated by an official state church which had a religious monopoly, e.g. church of England Competition has been held back. Lack of choice has led to