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Why Jeremy is the right Marketing Chapter Lead - Coggle Diagram
Why Jeremy is the right
Marketing Chapter Lead
1. About Marketing Chapter
B. Objective
Maximize Roche Portfolio's value along patient journey
Impactful Strategies
Efficient Cross-function Alignment
Wise Investment & meaningful enagagement
C. Challenges
Transformation
Role
Mindset
New way of working
D. Need what help and leadership?
From Company
Trust
Identify & belongings
Opportunities & future
From Lead
A trustworthy leader
A coach
A. Cheer leader
Motivational and inspirational
A. Vision
Company: Access more patients fasters with 1/2 costs
Marketing Chapter: Become a center of entrepreneurial marketing exporters that maximizes Roche portfolios' patient access
2. About Jeremy
A. Vision
Improve people's lives
Unleash my potential and bring positive impacts on people around me
B. Experience
Diversity
Sales & Marketing
Primary, specialty, & oncology
Reimbursement market & self-pay
Established products & new product launch
MNC & Startup
D. Strengths
Mindset
Openminded
Collaborative
Trustworthy & Accountable
Skills
Systemic thinking
Innovation
Team building
PHC/RFM expertise
E. Areas for improvement
Understanding of oncology portfolios
Leadership experience
F. Personal development needs
People coaching & influencing skills
Oncology market expertise
C. Achievements & Examples
3. Why we are a good match
Why Jeremy/ Why now?
A. Mindset
Startup thinking
Ex. Amwise
Agile
Ex. RFM agile team
Growth mindset
Ex. LSE Study
Portfolio thinking
Ex. OneRoche
Commitment
B. Skillset
Marketing expertise
Manage complexity
Team building
PHC / RFM / NGS / Tumor agnostics
Knowledge for future pipelines
C. What I plan to do
Help the team navigate transformation
Align with other clusters and familiarize new ways of working
Build agile mindset
Understand painpoints
Solve systemic issues ex. redundant administrative loading
Redefine work scope
Match personal interests with new role
From product focused to TA focused
Build support group with Roche
Attract right talents and develop all marketing experts
Recruit talents with right mindset / skillset
Develop marketing fundamental trainings
Build patient journey focused thinking & investment
Retain talents within Roche
Tailor-made personal development plans
Ensure fluidity within or across affiliates
Build a shared vision for the chapter
Align with cluster
Align with PPoCs