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How does ownership in the film industry affect the distribution of a film?…
How does ownership in the film industry affect the distribution of a film? Research a recent Disney film and HOW it was distributed. Think about the distribution company, costs, platforms (Disney+ etc)
Cost & revenue
On the opening weekend, Disney made $21,496,997 from the distribution of the film
Overall, Cruella has grossed $223.6 million in global sales
In the United States and Canada, the film was projected to gross $17–23 million from 3,892 theaters in its opening weekend, and around $30 million over the four-day Memorial Day fram
Distribution company
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Disney Platform Distribution is a business unit within Disney Media and Entertainment Distribution (DMED) that manages all third-party sales efforts for distribution, affiliate marketing and affiliate-related business operations
Benefits
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Because Disney has their own streaming platforms,eg. DIsney+, if movies are not doing as well in terms of box office sales, DIsney can put up their films on their own platform
Can increase the revenue of distribution, as Disney won't need to find and hire another distribution company for their film. This is cost and time efficient.
Theatrical window: Most movies have a theatrical window of 6months (now 3 months). Hence, by distribution their movies on platforms like Disney+, Disney can prolong this "theatrical window" by making their goods available to consumers for a longer period of time
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