ConclusionTo develop this synoptic chart, the most important for me was to focus on marketing demand analysis, because I didn't know about it. On the other hand, I already know something about the other topics related with marketing analysis, so I decided to give a review to my notes and think about the importance of them, and then I made a summary of the information to relate each topic with the marketing analysis. Also, I used the video on Recursos explicativos to know more about Marketing Demand. Analysis. On the other hand.. The most important type of publicity nowadays is realized for social media through digital marketing: video, using leaders such as You Tubers and the construction of a Personal Branding which fit with the values of content consumers. But the most important part of this project is what I learned. For example, in Marketing Demand Analysis I learned that it is important to know where we are, establish clearly objectives to know our: market, competitors and the middle man practices. It means to know the behavior of people who belong to our ideal segment. To get information we have to do a guided survey, know market characteristics and a demand with a forecast, but we can do that with methods which are used in sales.
About Supply analysis in marketing analysis I understood that we have to take into count the resources to develop a marketing project. It is important don't to forget that the concepts on the chart are oriented to projects in marketing analysis.
Market research helps us in projects to gather information from primary sources. It is basically a process to gather information. Then we have publicity and promotion in a marketing project. Those areas will help us to develop strategies for launching a product designing the right marketing strategy according to the segmentation. Distribution channel is basically what potenciacion, our sales force. It involves retailers which help us to reach our ideal clients and consumers. Promotion can help us to increase sales or launch a new product in the market.
Price analysis will help us in a project because it provides us information about how the customers respond to a product price. To finalize logistics, it consists in the coordination or the resources to accomplish the project.
Also we can´t lose the focus of those as an important part in a marketing project, and also change the perspective with us take the information from different areas, to open our mind, to have a wide spectrum about how we can use what we learn and what we know or other know when we are developing any type of project .
