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Ep 148/149: On Media - Coggle Diagram

- - - - Littman's description of a possible democracy in Three major classes: Real positions of power, elected officials, and "herd" (the masses)
        
        Real positions of power control other two classes
        
        How do we control the masses?
        
        The herd is best controlled by distracting them
        
        Why distract them though?
        
        Must set a strict set of parameters so they don't collapse upon themselves. Why give them full freedom if they may end up "killing" themselves with that freedom?
        
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        The masses are scary to the upper classes
        
        Politician with all best intentions may lose if they don't play by the rules
        
        Getting things done politically will get you farther
- - - - Anyone who falls outside the norms put in place never get a job or never last long
        
        News media must pass through five gates
        Media (company) ownership: for profit. Media doesn't run stories that would put it out of business but runs stories that would put others out of business
        Advertising: Not one type of customer is served by media
        Influence from "media elite": They decide what the news is
        Flak: Journalists get the news. If you must follow a set of rules to get the news, you shouldn't divert too far from those rules for fear of being fired
        Fear of common enemy: People tune into the news to stay updated on the news, good and especially bad. Creates fear and gives news control of the population.
- - - - "Support our troops."
        
        "Peace and harmony."
- - - - How can you disagree?
        This is distracting you from the candidate's policies
        
        A propaganda tactic that uses media to limit the parameters of a discussion
        
        "Manufactures the consent" of the herd
- - - - Media and technology are interchangeable in McLuhan's work
        
        Medium = any extension of ourselves
        Telescope: Extension of sight
        Hearing Aids: Extension of hearing
        TVs: Extension of sight and sound
        Wheel: Extension of feet
        Phones: Extension of voice
        
        Hammer is more effective than brute force
        
        A piece of us as humans changes as soon as a new medium is introduced
        
        Humans are bad at predicting future consequences of introducing new media
        
        We don't just make the technology; technology makes us
- - - - Written language is an invention; a culture is highly affected by the dominant means of communication
        
        A pervasive medium is beyond our perception
        
        Not much room for devil's advocate in oral tradition, as the argument is linked to you. Written language lets you use a false name, ideas can exist independently, for eternity
        
        Hot forms of media
        
        Low in audience participation, a lot of information. Uniform, one-way. Books, podcasts, TV
        
        But what happens when media changes society dramatically?
        
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        More individual, more literate societies
        
        Cool forms of media
        
        Requires audience participation, less information (must fill in gaps). Video calls, cartoons, phone conversations
        
        Village cultures, oral tradition, group effort