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MODELS OF COMMUNICAATIONS :, III.Source-Message-Channel-Receiver…
MODELS OF COMMUNICAATIONS :
I.Aristotle's Speaker-Centered Model
Aristotle's model focuses on the speaker. Communication starts when the speaker develops proof or the argument used for persuasion (Ethos, Pathos, Logos).
Considered as the first model of communication. It is also the most widely accepted among all communication models.
The transmission of message starts from n active sender and ends with the passive receiver.
The linear communication model illustrates communication as a one-way activity where message or information flows from the speaker to the listener.
If one of these is not property functioning, it can affect the whole process and can eventually lead to a failure of communication
The sender composes an delivers a message to a receiver, who in return composes and delivers a response. Interactions which require both parties to respond, such a job interview or telephone conversation, exemplify this communication model.
*Feedback indicates comprehension
II.Schramm's Model of Communication
In 1954, Wilbur Schramm, an American scholar, proposed that encoding or the act of transforming a message into a verbal or non-verbal medium, and decoding the act of interpreting the message, are simultaneously done by both the speaker and the listener.
A cycle of communication between the encoder and the decoder who shift roles as the are exchanged.
In this model, since the message is being decoded and understood by the communications, they are both marked as interpreters.
This model i proposed by David Berlo (1960).
It suggest five element in the communications process, namely, the sender or the source of the message the channel which is the medium through which the idea is sent ;the receiver, who gets the message; and the feedback, or the response of the receiver.
This model show a two-way exchange which features the element of feedback .
This model uses the term participation refer to the ender and receiver.it also includes additional elements of noise and environment.
Noise indicates the possibility of unsuccessful communication environment refers not only to the physical, social, psychological, cultural, and historical contexts, but also the personal history and Schema which every participants bring to the interaction.
The Schema is the participant's knowledge of the world or his/her accumulated experiences. it affects the way a participants interprets information.
III.Source-Message-Channel-Receiver (SMCR)Model
IV.Linear Model
*Feedback can be verbal or non-verbal
V.The interactive communication model
VI.The transactional communication model
