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Ch. 3 Consumer Theories and Models, Key Terms - Coggle Diagram
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Key Terms
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Consumer Power Model
key players are consumers, business, public policy, media, and consumer organizations interacting within an environmental and experiential context.
The growing field of study of social and consumer networks is a result of more people going online to discuss everything (including goods and services)
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developmental economics
pioneering field experiments that generate practical insights into how poor people respond to educational, health care, and
other programs meant to lift them out of poverty
delves into the economic aspects of low-income and mixed-income countries and explores how to improve life conditions for the masses mostly through health, education, and employment.
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endowment effect
Consumers' who have been given a present will demand a higher price to sell it than people who don’t have the present would be willing to pay for one
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exchange process
when people negotiate with a goal of reaching an agreement,
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innovators
the earliest buyers of new brands, services, products, and store or other market offerings, and they like new ideas and technologies as well.
are attracted to grand openings of stores, advertisements of new products, door prizes, and excitement
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regional subcultures
differences in the natural environment and resources, characteristics of immigrant groups, and other social forces, including history and traditions
socialization
the process of learning to interact with others, forming cooperative relationships, participating in society, and learning the ways of daily life
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utility
the usefulness of a product, service, or idea
acquisitiveness
a strong desire for things, ideas, and information