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eBikesPlus ElectricBikesPlus_logo, Increase/Improve Web/Online Sales &…

- - - - Older populations care a lot about their health
        
        "Baby boomers are among the most avid consumers of health information and approach their health care providers with far greater initiative and than did older adults... Baby boomers value and pursue social engagement and healthy lifestyle behaviors and have high expectations for wellness and independence in late life"
    - - Show the benefits and think of everything that makes the e-bike unique. Think of everything that is positive about the e-bike. For example, Weight loss and exercise benefits, more energy, ways to connect with friends through e-bike rides, better transportation to work than being stick in traffic and taking the scenic route.
    - - Pairing the bikes and collaberate with apps like my fitness pal and workout trackers. Find the best target audiences like gyms, tourist locations, beach boardwalks, very active people ETC.
    - - They also make your company more legitimate and reliable. Consumers will trust you more.
  - - - eBikes plus has a great rate for their rentals, they are right in the middle with their prices for rentals comparing it to other eBike companies in Florida.
        
        Looking at another eBike company based out of California, they offer a customization feature. The consumer picks out the model they want and then they can start customizing the bike with a select option of colors and material. The eBike is also all made in the United States and is priced about the same as eBikes Plus.
        
        eBikes Plus is still in the same price range as the company in California (Electric Bike Co), however, eBikes plus offers a wider variety to choose from and has a rental option for consumers.
      - One thing I noticed with the other companies, is that they also had other services or items that they sold as well that eBikes Plus does not.
    - - FloridaEbike.com: dealer of electric bikes in florida.website lists multiple models of ebikes available for rent and purchase. the website offers bike options for children(e-tricycles). the websites lists bikes and accessories(helmets)-has contact information and shows what is available vs. what is sold-ou. aesthetically website isn't appealing, but is simple to use.
      - Juiced Bikes: electric bike company based in San Diego California
        webiste is aesthetically pleasing.
        lists model bikes available for rent and purchase. lists accessories available for purchase. pop up comes on website that lists $50 off first purchase for signing up. bottom of webiste lists multiple customer reviews.
  - - - The display is weak/small. Make the logo larger, use bold letters to attract attention and rethink the amount of colors in the logo. Stick to 1 or 2 colors (too many can look sloppy)
      - Have a sign outside the mall with large letters "WE SELL THE BEST EBIKES WITHOUT THE EXTRAVAGANT MARKUP". Make sure that people passing by are aware that there are ebikes inside and that yours are priced lower. The lower price point can appeal to potential buyers.
      - Marketing message: similar to what was explained in value prop, make health claims. "Studies show ebiking provides a better workout than walking." or "Greater intensity than walking"
    - - Setting up a pop-up shop when there are events happening will draw in more people and they may choose to rent an eBike for a day or two for easy/convenient transportation. Can also attract tourist.
        
        Make your brand more popular than other brands. What can you give that no other brand has done yet? Maybe adding luxury features to a few of the popular bikes, like a built in radio.
        
        Encourage the customer to rent the bike for a day to see how they like it and they may end up purchasing one. You could even given them a discount if they do end up purchasing an eBike after they rented one.
  - - - Donate a bike to a large local, high class benefit/charity event for a good cause in return for free sponsorship and advertisement at event (when covid is better an large events return)
      - Partner with events that have bike marathons or mile bike rides. You can offer sponsorships or promotions to gain more clientele and business. Work with Broward county or PB county to do a city ebike type of pop
        up. Its hard since it's heavy bike but if possible and realistic to lighten up make some for kids.
        Run and event around South Florida universities to have students see the bikes and offer a deal. They can ,maybe ride around campus. Bring bikes to prospects and promote at local farmer markets.
      - I think of the way i rented a bike and rode iaround capitol hill l in DC. Maybe there are Florida tourist sites or parks you can do the same for locals.
    - - Is there potential to make an eBike that can pull a child in the back or have a seat for a baby on the back? Maybe creating an attachment to hook up to the bike.
        
        Have a rental eBike for children as well
        
        Having this experience with family is great. The families can explore more about areas about Florida that they did not know.
        
        They can have a package for many people are going to get back or with how many days are going to rent the bikes. That way the clients will be happy and will spread the word back home.
        
        Also, you can associate with the universities, and hotels around the store area.
        
        That way the clients will be happy and will spread the word back home."
        
        They can have a package for which many people are going to get back or with how many days are going to rent the bikes.
        
        The families can explore more about areas about Florida that they did not know.
        
        Your rental prices are right, take advantage.
        
        One of my ideas is "having this experience with family".
        
        Remember that: USA Electric bike and scooter rental market is projected to grow from USD 2.5 billion in 2019 to reach USD 10.1 billion by 2027, at a CAGR of 18.9%.
        
        I suggest reviewing your competitors' procedures to make a friendlier engagement
        
        UX remember the procedures to rent a car
        
        Renting an E-Bike from you is cumbersome. and an ugly experience.
        
        EBike Rentals: UX/UI Looks as it is not your major concern to increase revenues from that segment of the market.
        
        The Landing Page: I found it a little confusing and I can not be sure if your primary goal is to sell them or to rent them
        
        I believe you can use the EBike Rentals "Call to Action Button" to let customers know that option exists.
        
        I suggested making some changes to the landing page and taking out the word "& RENT" to avoid the customer's mind dispersing toward rent at that time.
        
        Regarding the UX:
  - - - Strengths: high end bikes, that are fast. They use efficiency for transportation and make commutes easier and more enjoyable. It can be used leisurely and as a form of exercise without the over exerting the body. It is a current market trend and adds to a healthy lifestyle. Cost efficient in the bigger picture. Better for the environment and no extra costs for supplies such as gas.
      - Weakness: High end products come with a price tag and it is expensive. Hard to add a market for kids bikes. They are heavy and need a strong user. It might eliminate broader target audiences. Brick and mortar store might need expansion or better location. Has competition.
      - Opportunities: There is a large, market for this. Since covid Health and wellness is ramping and people are wanting to be outside, more active and not in confined spaces. This is a great advantage and time opportunity. Brand and online persona growth is another great opportunity to market the ebikes.
      - Threats: Large competition in market. Faulty bikes that cost to repair, slow markets for kiosk/ pop ups
    - - Strengths: Good Quality Bikes, speed, efficient transportation method, can be used for mulitple purposes(leisure, exercise,transportation)
        Weaknesses: good quality parts are costly
        heavy/ not east to maneuver, the brand is new to the market
        Opportunity: strengthening online presence, placing sales kiosks at local malls, building online presence through social-media
        Threats: competitive market, cost of repair and maintenance
- - - - Make the website a little less overwhelming on the home page.