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Pepito - Coggle Diagram
Pepito
Ritual
Moustache
Every time someone takes a sip of Pepito, he/she gains a sexy moustache.
Cinemagrahic Posing
You sip and time stands still. Suddenly you feel sexy and get out of the timeline, wind blows your hair, your shirt changes to a white button shirt, open and blowing in the wind, hair is suddenly long and sexy....
Dancing with myself
Make a salsa (or other Spanish style of music) version of dancing with myself. Show someone enjoying a Pepito and dancing with themselves.
Legend
Love, Carlitos
The book covers. We create a book cover for each flavour, with a title that brings out the characteristics of each drink. The author signs "Love, C. Pepito". We don't use Carlos since we want to keep it gender neutral so in the end we reveal C. Pepito as anyone.
A sangria made with fun
Playing on "Made with love", show a funny, interesting persona in a scene of sangria being made. Think Sapporo in an image, or Original Fies Spirit ad.
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Solution
We're family
Give each product a main trait that stands out. Have people connect to the product that best describes them. Would be cool to have an app, or social media filter that allows people to have a picture in the same style, with a trait of theirs that they can share. (Roladin example)
Pepito is a spirit
Pepito is not a person, is not a character, it's a feeling. A feeling we have when we are having a good time, with friends, at parties
All text, lines related to Pepito
Fun typography, colourful, lot's of elements, shapes and graphics, that give life to the line. The line should tell a story in one line.
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