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Celebrity endorsements: should they continue to be used in modern day…
Celebrity endorsements: should they continue to be used in modern day marketing?
Point 2
Do they lead to a direct increase in sales?
Do they provide a competitive advantage
Do they add value to a product?
They can gain customers from new markets
Point 3
The economic drawbacks of celebrity endorsements
The huge costs linked with celebrity endorsement deals
Can they have a negative impact on brand image?
Can future actions of the celebrity, post endorsement, reduce sales?
Point 1
Ethical implications associated with celebrity endorsements
The products being endorsed may cause harm to the consumer
Is it unethical to use celebrity endorsements to entice children to purchase products?
Do endorsers get paid fairly?
They can influence consumers to practice a healthier lifestyle
Introduction
Overall introduction which states the aims of the project and my reasoning for choosing this topic, as well as
Conclusion