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Function in Modern Design - Coggle Diagram
Function in Modern Design
How do the key parts of the text interrelate?
We do not see passively; the images we form in our minds are not simple mirroring of what is outside.
Creative thinkers are needed who could guide the proper problems to the proper agents and develop the appropriate distribution of function among the new and old forms of visual communication.
Interrelation with previously read texts
Morris
Satisfaction
of mans' needs is the primary and ideally sole function of any design or object
Pro innovation
Man should benefit from him labour
Moholy-Nagy
Responsibility of design to address the needs of the consumer and fulfil more the primary utilitarian function
Pro mechanization
Who was the author? / Central figures in the text
4 American graphic designers wrote the book, it was lead by Michael Bierut who was the former president of theNew York Chapter of the American Institute of Graphic Arts.
Bierutwrote the book in 1999 and began his career years after Kepes' retirement from being an educator at MIT, thus the sources may not be reliable
Louis Sullivan
"Father of modernism"
All practical utilitarian demands must be addressed before taking tradition or (in his case architectural) dictum into consideration
Design isn't for the sake of design,
it is for man / woman = Human
Both this and the point above are basically "form follows function" paraphrased lol
“All things in nature have a shape, that is to say, a form, an outward semblance, that tells us what they are, that distinguishes them from ourselves and from each other.”
György Kepes
What is the thesis or central idea (keywords) of the text?
The
purpose
of design
The definition of function or utility
book design metaphors????
Who is the intended audience?
Graphic designers/ Students/ Artists
What questions does the author address?
What is function in design?
trace back to the purpose that initiated this question, the
root purpose
of function in design is to figure out the purpose of man made design (below)
What is the purpose of man made design?
An object's function cannot be understood within the narrow understanding of what we perceive it's sole function to be ie, we need to look into a meaning deeper than what is self evident
What are the key parts of the text?
Design which can grow organically with the calm dignity of honesty, not with the haste of bad conscience, can only and do only provide the
values needed for human growth
.
The race for efficiency and detail in design of material things has led to the neglect of "
efficiency
" of the most important design, man as both an individual and a part of society
(alienation?)
Going back to Morris, pleasure in making (things with your hands,
manual labour) is the only "birthright" of labour.
Unfounded standardisation and emphasis on getting an end result by any way possible makes the consumer (man) complacent and in a way forces him to be satisfied with the limited utility the product may provide
The object may or may not even take place in the
wider spectrum of human need
s, the consumer may not need the object at all but he just feels like he needs it (problem of many), this leads to alienation at the hands of mechanisation
marx's theory of alienation : consumer loses the ability to determine life and destiny when deprived of the right to think (conceive) of themselves as the director of their own actions