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Brand Strategy / Brand expression - Coggle Diagram
Brand Strategy / Brand expression
Brand estrategia
INTERNAL BRAND
Porpose
vision
mission
values
POSITIONING
audience
competitors
diference
Brand expression
CHARACTER
Personality
Brand Voice
VERBAL EXPRESSION
Name, Tagline, Promise
Core message
Brand story ( storytelling )
*VISUAL EXPRESSION
:warning: (o que esta por cima da surface)
visual identity
presence