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RRTS by NCRTC - Coggle Diagram
RRTS by NCRTC
Meaning Sources for Brand RRTS
Railway/Metro and India
Deriving from the cultural significance of railways in India
A study into the idea of metro and what meaning does it hold for new India
Railways vs Local/Suburban vs Metro vs Proposed Bullet Train
Perception of the ongoing modernisation in the railway ecosystem: new terminals, airport like facility etc
Public Transportation in Indian Cities
Pain points in present day commute
Constituency of usage and their aspiration: students, young jobbers, elderlies
Understanding the current ecosytem of bus/local taxis etc that RRTS is trying to repalce
Facilities at public terminals needs at Bus Depo/Railway station waiting room
Future of Public Transportation/Corridors
Changing idea and vocabulary around mobility in the country
NCR Region perception and branding
What does NCR mean for the people. Scope for city branding of NCR through the project
How is Delhi viewed as the nucleus of the NCR region
What aspiration do people in the fringes of Delhi have. What does it mean for them to be a part of a larger metropolis
Gaaon se sheher aane ka sapna
What future identity does the city/NCR region speak to, which will inform what value does a rapid transit system hold
An enquiry into the historical importance and context of the region
Plugging into aspiration of Indians
Can RRTS be a tangible symbol of the aspirations of the Indian economy and Indians
Reflecting the optimism and growth
A symbol of pride akin to damns being termed as the temples of modern India
A cutting edge tech story. A symbol of technological prowess of the country
Fast track tangible infrastructure development on steroid
Inspirations
Successful Metro/Public Transport branding projects across world
Branding exercise for urban agglomeration and metropolis
The smart city projects and the meaning cued by them in India
Successful branding of public utility and spces like stadium/parks
Aligning with the Vision and Mission of RRTS and NCRTC
Improving quality of people's life
What quality are people in the NCR seeking for the idea of a better life
How does public transportation aid in better quality of life
What tangible facilities ensure a higher quality of life
Saving time as a major factor: what does saving time mean for the people of a metropolis
A successful JV between multiple states
How do we create a brand that has shades of all the diverse region participating in it
Can the project potentially become a symbol of cultural unifier
Engine of Economic Gorwth
How does the brand plug into the idea of a New India
Creating a brand that is driving cog in the prosperity of the region
Affording importance to brand RRTS as stimulant for economic growth in NCR region
A green/sustainable initiative
Reduced energy consumption
Efficient use of input energy
Reducing vehicular traffic and pollution, thus saving overall fuel consumption
Safety
PR efforts to communicate safety measures
A commuter centric approach to branding
Design Perspective
The language system used in public transportation
The signage system used in public transport
Inspired by the region/states/NCR. Does one develop a new NCR inspired identity system
Stations as experience centers
The in coach commute as experience in motion
Digital UI/UX and integration as a hygiene for the experience