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4 Ps, Partnership/Sponsor - Coggle Diagram
4 Ps
Product
Goods
Services
Psychology of Customers
Needs
Wants
Benefits and satisfaction
Symbols and Ideas
Positive Expectation
Market Research
Market Segmentation
Choosing a Target Market
Firms have to actively listen to the market
McDonalds
Hamburgers
Chicken and fish
Salads
Side dishes
Nuggets
Fries
Corn
Apple pie
Hashbrowns
Beverages
Shakes
Desserts
Breakfast meals
McCafe
Apple
Mac
iPhone
iPod
Apple Watch
Apple TV
Cloud Services
Software
Digital Content
Accessories
Price
Amount a product costs
Cost Leadership (Low as possible)
Offering undifferenciated products with lower prices
Feasible price for customers
Value of the product
Focus on differenciation
Can charge more because of difference
McDonalds
Bundle prices
Seems like a better deal
Cheap prices
Psychological pricing
Rounding off to the nearest dollar
Apple
Costly products to maintain premium status
High price = high quality
Promotion
3 degrees of brand loyalty
Brand Awareness
Customers know the product exists
Brand Preference
Convince people that this product
is better than competitor products
Customers develop
Informational Awareness
Customers tell others
about the product
Brand Insistence
Customers link the product with their lifestyle
Example: Trivago - Integrated Marketing
Promotional message consistent across all messaging channels
Radio Ads
Says Trivago does the work for you
TV ads
Shows the steps of the process
Street Ads
Show people who booked
rooms for the same price
Helps brand establish online presence around the world
McDonalds
Advertising
Sales promotions
Public relations
Direct marketing
Apple
Aggressive Marketing
across various channels
TV
Print media
Online ads
Billboards
Cross Platform Promotions
Focus on factors that
differentiates from competitors
Hardware
Design
Software
Place
Distribution
Efficiency with the timing of deliveries
Deliver the products when the customers want them
Direct contact with consumers
Promote and explain benefits of their products
The location of the store should be where the target audience are most likely to find it
The way products are delivered to customers is crucial
The staff's attitude, formality, and knowledge
McDonalds
Restaurants
Kiosks
Mobile apps/website
Apple
Ads shown at Superbowl, Academy Awards
Apple Store Locations
Company-owned website and online stores for desktop and mobile
Authorised Sellers
Telecommunication Companies
Partnerships/Sponsors
Billboard/Banner Advertisements
Partnership/Sponsor