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4 P's of Marketing - Coggle Diagram
4 P's of Marketing
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PRICE
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Pricing has to be coherent with the firm's compettive strategy and send the right signals to customers.
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PRODUCT
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Aesthetically pleasing symbols and concepts that reflect upon a customer's likes and to promote acceptance and satisfaction
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MACDONALDS
Background Info:
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First promotional ad in 1966, extremely successful
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APPLE
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Background Info
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Their first product, Apple I was hand built by Wozniak, which sold for $2786 today
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Marketing Mix
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Follows a relatively aggressive marketing strategy to keep up with competitors such as Google, Amazon, Sony and Microsoft
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Product Mix
Mainly focus on goods and services related to information technologies (e.g. Mac, Apple Watch, Software, etc...)
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Also includes products based on Cloud technology, which is further supported by the 4ps
Their wide variety of products allow them to develop into a diverse company that mainly appeals to the IT industry