"And then I wanted to write something about one of [Donald Trump's] rallies, so I watched it a few times on YouTube. YouTube started recommending to me and autoplaying to me white supremacist videos in increasing order of extremism. If I watched one, it served up one even more extreme and autoplayed that one, too. If you watch Hillary Clinton or Bernie Sanders content, YouTube recommends and autoplays conspiracy left, and it goes downhill from there. Well, you might be thinking, this is politics, but it's not. This isn't about politics. This is just the algorithm figuring out human behavior. I once watched a video about vegetarianism on YouTube and YouTube recommended and autoplayed a video about being vegan. It's like you're never hardcore enough for YouTube" (Tufecki).