Caritas Manila Icon Caritas Manila Evaluation (G2 - FAAMM)

1. Message

4. Color

2. Typography

3. Layout

5. Communication Channels

Insights

Insights

Insights

Diverse Audiences

Donors / Sponsors

Possible Improvements

Possible Improvements

Possible Improvements

Can add other promotion / marketing methods appropriate to certain demographics

Mothers

Utilization of Social Media Features such as Instagram Stories, IGTV and etc.

Possible Improvements

Create more concise call to actions

Newsletter / Promotional Emails
(Corporate Sponsors/ Donors)

Content for each program are indistinguishable from each other

Youth

Limited to black, white and red

Possible Improvements

Initial Research

Insights

In need of a layout design appropriate for multiple platforms

Insights

In need of universal type for text, titles, headers and subheader

Their main goal is to create a uniform brand shifting to an online setting

Specify the red, black, and white palette with codes

Assign each color to certain elements of a material to establish hierarchy

Ensure consistency across all brand materials

Assign specific combinations for each brand material

Usage of a lot of distinct typefaces across all materials

Could possibly create square templates compatible for all platforms

Elements usually centered for a traditional layout

Most digital materials are cropped on Instagram due to the square format

Some materials are information-dense

Adjust visual hierarchy of elements to create better contrast

Numerous instances of varying sizes in most materials

Uniformity and Cohesiveness

Lengthy body text is often seen in materials

Inconsistent use of margins

Provide a branding package with guidelines on how the materials would be utilized

Revised layout and content for Website
(Mockups)

Other Local NGOs

Other Int'l NPOs / NGOs

Strengths

Weaknesses

Strengths

Weaknesses

Sense of urgency is achieved through red color palette

Straightforward title message

Main title is hard to read/blends in with background

Contact details might be too small on other screens

Relevant to the current situation

Simple composition makes it faster to read

Creative representation of 'low blood supply' through the text fill

Poster and caption language difference

Slightly text-heavy

Donation outlets/centers not instantly stated

Disclaimer text slightly too small

Image used is directly related to the message

'Lunchless' term may send a less motivating message

Effective because it appeals to emotions

Call to action clearly stated

Appropriate use of color palette for highlighting elements

Creative and simple layout

First sentence of the caption can replace the subtitle for the poster

Other donation outlets can still be given (website/social media)

Lack of option to donate less or more

Strengths

Weaknesses

Strengths

Weaknesses

Weaknesses

Strengths

Strengths

Weaknesses

identifiable message
and purpose

Has an organized website

uncategorized and lacking media for
various activities / programs

inconsistencies and
lack of cohesiveness in
publishing style

uniform typeface

up-to-date and engaged

Appeals to emotions effectively

mostly uses photos and videos - lacks other publishing materials

overly simple

relies mostly on their website to relay information and call to action

Strengths

Weaknesses

Weaknesses

Strengths

Strengths

Weaknesses

Inspiring messages

Consistent use of typefaces and colors

Strengths

Weaknesses

Pubmats

Pubmats

Screenshot 2021-09-14 174620

image

easy access and navigation
to different information

Visible call to action

simple yet understandable visuals

Concise yet meaningful copy

Confusing logo placement

image


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Pubmats

image

Interesting use of visuals

Great photos

Solution-based organization

Sheds light to minorities by the use of photography

Tackles UN's Sustainable Development Goal (Hunger)

Posts are mostly photos; pubmats are hard to find

Lack of white space

No call to action included

easy to spot call to actions

Relies on captions

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inconsistent visual style and typography

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sparse materials for call to action / donations

concise yet informative materials

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Compelling story

impactful content writing

Pubmats

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video

website

lack of visual assets that can distinguish the brand

needs improvement on layout and design for content marketing materials

magazine

news and activity posts

simple yet visually appealing

Clear Message and call to action

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Pubmats

Active on Social Media

Multiple Fundraising

Features minorities

Simple and concise descriptions

Average engagements

Inconsistent use of colors and typefaces

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Pubmats

Pubmats

Pubmats

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Pubmats

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Cohesive Color palette

Sustainable

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Not active anymore

Lacks in materials

Lacks in cohesiveness

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Pubmats

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Visible call to action

distinguishable

Creative Direction

Layout

Lacks a uniform color palette

straightforward

Logo placement can be hard to see

Consistency in color palette

Straightforward slogan, included with the logo

Choice of font

Materials are not cohesive

Layout

copy is straightforward

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Layout

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Photos

Social Platforms aren't managed

choice in typeface

call to action is straightforward

A little dull

copy can be improved