Caritas Manila Evaluation (G2 - FAAMM)
1. Message
4. Color
2. Typography
3. Layout
5. Communication Channels
Insights
Insights
Insights
Diverse Audiences
Donors / Sponsors
Possible Improvements
Possible Improvements
Possible Improvements
Can add other promotion / marketing methods appropriate to certain demographics
Mothers
Utilization of Social Media Features such as Instagram Stories, IGTV and etc.
Possible Improvements
Create more concise call to actions
Newsletter / Promotional Emails
(Corporate Sponsors/ Donors)
Content for each program are indistinguishable from each other
Youth
Limited to black, white and red
Possible Improvements
Initial Research
Insights
In need of a layout design appropriate for multiple platforms
Insights
In need of universal type for text, titles, headers and subheader
Their main goal is to create a uniform brand shifting to an online setting
Specify the red, black, and white palette with codes
Assign each color to certain elements of a material to establish hierarchy
Ensure consistency across all brand materials
Assign specific combinations for each brand material
Usage of a lot of distinct typefaces across all materials
Could possibly create square templates compatible for all platforms
Elements usually centered for a traditional layout
Most digital materials are cropped on Instagram due to the square format
Some materials are information-dense
Adjust visual hierarchy of elements to create better contrast
Numerous instances of varying sizes in most materials
Uniformity and Cohesiveness
Lengthy body text is often seen in materials
Inconsistent use of margins
Provide a branding package with guidelines on how the materials would be utilized
Revised layout and content for Website
(Mockups)
Other Local NGOs
Other Int'l NPOs / NGOs
Strengths
Weaknesses
Strengths
Weaknesses
Sense of urgency is achieved through red color palette
Straightforward title message
Main title is hard to read/blends in with background
Contact details might be too small on other screens
Relevant to the current situation
Simple composition makes it faster to read
Creative representation of 'low blood supply' through the text fill
Poster and caption language difference
Slightly text-heavy
Donation outlets/centers not instantly stated
Disclaimer text slightly too small
Image used is directly related to the message
'Lunchless' term may send a less motivating message
Effective because it appeals to emotions
Call to action clearly stated
Appropriate use of color palette for highlighting elements
Creative and simple layout
First sentence of the caption can replace the subtitle for the poster
Other donation outlets can still be given (website/social media)
Lack of option to donate less or more
Strengths
Weaknesses
Strengths
Weaknesses
Weaknesses
Strengths
Strengths
Weaknesses
identifiable message
and purpose
Has an organized website
uncategorized and lacking media for
various activities / programs
inconsistencies and
lack of cohesiveness in
publishing style
uniform typeface
up-to-date and engaged
Appeals to emotions effectively
mostly uses photos and videos - lacks other publishing materials
overly simple
relies mostly on their website to relay information and call to action
Strengths
Weaknesses
Weaknesses
Strengths
Strengths
Weaknesses
Inspiring messages
Consistent use of typefaces and colors
Strengths
Weaknesses
Pubmats
Pubmats
easy access and navigation
to different information
Visible call to action
simple yet understandable visuals
Concise yet meaningful copy
Confusing logo placement
Pubmats
Interesting use of visuals
Great photos
Solution-based organization
Sheds light to minorities by the use of photography
Tackles UN's Sustainable Development Goal (Hunger)
Posts are mostly photos; pubmats are hard to find
Lack of white space
No call to action included
easy to spot call to actions
Relies on captions
inconsistent visual style and typography
sparse materials for call to action / donations
concise yet informative materials
Compelling story
impactful content writing
Pubmats
video
website
lack of visual assets that can distinguish the brand
needs improvement on layout and design for content marketing materials
magazine
news and activity posts
simple yet visually appealing
Clear Message and call to action
Pubmats
Active on Social Media
Multiple Fundraising
Features minorities
Simple and concise descriptions
Average engagements
Inconsistent use of colors and typefaces
click to edit
click to edit
click to edit
Pubmats
Pubmats
Pubmats
Pubmats
Cohesive Color palette
Sustainable
Not active anymore
Lacks in materials
Lacks in cohesiveness
Pubmats
Visible call to action
distinguishable
Creative Direction
Layout
Lacks a uniform color palette
straightforward
Logo placement can be hard to see
Consistency in color palette
Straightforward slogan, included with the logo
Choice of font
Materials are not cohesive
Layout
copy is straightforward
click to edit
Layout
click to edit
Photos
Social Platforms aren't managed
choice in typeface
call to action is straightforward
A little dull
copy can be improved