Please enable JavaScript.

Coggle requires JavaScript to display documents.

Caritas Manila Icon Caritas Manila…

- - - - Donors / Sponsors
      - Mothers
      - Youth
- - - - Revised layout and content for Website
        (Mockups)
- - - - Newsletter / Promotional Emails
        (Corporate Sponsors/ Donors)
- - - - Sense of urgency is achieved through red color palette
      - Straightforward title message
      - Relevant to the current situation
      - Simple composition makes it faster to read
      - Creative representation of 'low blood supply' through the text fill
    - - Main title is hard to read/blends in with background
      - Contact details might be too small on other screens
      - Poster and caption language difference
      - Slightly text-heavy
      - Donation outlets/centers not instantly stated
  - - - Creative Direction
      - Layout
      - Lacks a uniform color palette
      - Social Platforms aren't managed
    - - Visible call to action
      - distinguishable
      - straightforward
  - - - Cohesive Color palette
      - Sustainable
      - copy is straightforward
    - - Logo placement can be hard to see
      - Choice of font
      - Materials are not cohesive
      - Layout
  - - - Inspiring messages
      - Consistent use of typefaces and colors
      - Visible call to action
      - Concise yet meaningful copy
      - Photos
    - - Confusing logo placement
      - Layout
  - - - identifiable message
        and purpose
      - Has an organized website
        
        easy access and navigation
        to different information
        
        easy to spot call to actions
      - simple yet understandable visuals
      - concise yet informative materials
    - - uncategorized and lacking media for
        various activities / programs
      - inconsistencies and
        lack of cohesiveness in
        publishing style
      - inconsistent visual style and typography
      - sparse materials for call to action / donations
- - - - Image used is directly related to the message
      - Effective because it appeals to emotions
      - Call to action clearly stated
      - Appropriate use of color palette for highlighting elements
      - Creative and simple layout
    - - Disclaimer text slightly too small
      - 'Lunchless' term may send a less motivating message
      - First sentence of the caption can replace the subtitle for the poster
      - Other donation outlets can still be given (website/social media)
      - Lack of option to donate less or more
  - - - Active on Social Media
      - Multiple Fundraising
      - Features minorities
      - Simple and concise descriptions
    - - Average engagements
      - Inconsistent use of colors and typefaces
  - - - Consistency in color palette
      - Straightforward slogan, included with the logo
      - choice in typeface
      - call to action is straightforward
    - - Not active anymore
      - Lacks in materials
      - Lacks in cohesiveness
      - A little dull
      - copy can be improved
  - - - mostly uses photos and videos - lacks other publishing materials
      - overly simple
      - relies mostly on their website to relay information and call to action
      - lack of visual assets that can distinguish the brand
      - needs improvement on layout and design for content marketing materials
    - - uniform typeface
      - up-to-date and engaged
        
        magazine
        
        news and activity posts
      - Appeals to emotions effectively
        
        Compelling story
        
        impactful content writing
        
        video
        
        website
      - simple yet visually appealing
      - Clear Message and call to action
  - - - Interesting use of visuals
      - Great photos
      - Solution-based organization
      - Sheds light to minorities by the use of photography
      - Tackles UN's Sustainable Development Goal (Hunger)
    - - Posts are mostly photos; pubmats are hard to find
      - Lack of white space
      - No call to action included
      - Relies on captions