Please enable JavaScript.

Coggle requires JavaScript to display documents.

PROTON HOLDINGS BERHAD download, image, Proton calendar year 2020…

- - - - Most Malaysians prefer to buy cars made in other countries than to buy cars made in Malaysia.
      - Malaysians have a poor perspective on Malaysian -made cars, most of our people consider that Malaysian -made cars have a much lower quality than foreign cars.
  - - - The dark blue and gold colors are still retained but there is a hint of green.
        
        Designed by a British designer who is the same designer who designed the Lotus logo.
        
        Proton uses the tiger head symbol which shows the identity of our country "Harimau Malaya".
        
        The green color symbolizes British Motorsport which is a collaboration between Proton and Lotus.
        
        In 2000 Proton wanted to standardize their logo that could be used in any country around the world.
        
        Using the slogan "Spirit of achievement".
      - Looks neat and simple again.
        
        The proton tagline this time is different, which is "Committed to be better".
        
        In 2008 Proton colors blue, gold and green, and monochrome color shades.
        
        More practical to use for printing such as letterhead and other documents.
      - Proton has used different star emblems for export to other countries.
        
        Aims to attract consumers there and if using the existing logo, it has raised various issues including religious issues.
      - Each line is given a touch of amboss to make it look more embossed and commercial.
        
        Using the tagline "It's in the drive" which means the privilege of the proton car can be felt while driving.
        
        In 2016 Proton has released the word Proton and the shield on the outside of the logo is slightly different.
        
        This logo was used in a short period of time.
      - The 14 -point moon and the star logo are still retained which shows the emblem of our country.
        
        The slogan "Pride Of the Nation" was defended.
        
        In 1993 Proton changed the shape of the shield to an oval shape with no sharper corners.
        
        Proton is now focused on building affordable cars for the people and has produced legendary names such as, Saga, Wira, Putra, Satria and Perdana.
      - The change came after China's Zhejiang Geely Holdings Group took over Proton's stake.
        
        This logo has been specially designed by Malaysians.
        
        In 2019 Proton has changed the design of the tiger head with a more unique shape, a logo featuring a taller tiger head, like an arrow, which symbolizes Proton’s success in moving forward.
        
        The purpose of the logo change is to remove all the bad perceptions that have been ingrained for so long in the Proton logo.
        
        The slogan this time is "Inspiring Connection" which is the first automotive special aspiration in the country by adopting technology and mobility to create inspiring human connections in life.
      - The moon and 14 golden yellow stars are arranged with a dark blue background based on the Malaysian flag.
        
        The first Proton logo was in 1985 after the company was founded.
        
        The diamond-shaped shield represents the modern, precious and strong nature of diamonds.
  - - - All car companies around the world need to make changes to the design and enhancement of their vehicle accessories in order to compete with other vehicle companies as well as retain their existing customers to buy their new production cars and attract new customers.
        
        In modern times now most people are very concerned about attractive design because nowadays many car manufacturing companies offer attractive car design with high quality, therefore, other companies have to compete in improving the attractiveness of their vehicle design.
      - The use of the latest technology in the production of new cars is to gain the trust of customers in terms of safety because as we know the community now has a high awareness of their safety.
        
        Advanced technology can also facilitate users as well as provide new experiences to users. For example, automatic vehicles are the people's choice now because they are easier to use, especially on long journeys.
- - - - The NAP 2020 will continue to promote participation of local companies in the domestic and global supply chain to improve
        the brand of national car.
        
        Encourage R&D and engineering activities, build capabilities and capacity of local workforce and support national car to make the our national car produce the up-to-date car in designing and improve the performance of the car.
        
        New projects as well will be held to enhance the exports, investments and local production volume.
  - - - Goverment also introduce for new advance technologies elements namely Next Generation Vehicle,Mobility as a Service and Industrial Revolution 4.0.
      - NAP 2020 which is developed by Ministry of International Trade and Industry will focus on ensuring the domestic industry continues to be competitive by enhancing current policies.
- - - - YEARS 1980s
        
        First modal called PROTON SAGA
        
        Launched on 9 July 1985
        
        2 years later, in 1987,
        new technology
        a hatchback variant called,
        PROTON SAGA AEROBACK
        was launched
        
        WHY ?
        
        Improve engine power with a more powerful
        1.5L Mitsubishi 4G51 engine and a redesign rear-end
        
        Provide a hatchback to make it easier for drivers to store and carry their belongings such as spare tires
        
        RESULT
        
        Enter the United Kingdom in March 1989 with the Saga saloon and hatchback duo
        
        Set the record for the
        "Fastest Selling Make of New Car Ever to Enter the United Kingdom"
        
        A result from collaboration between Proton and Mitsubishi Motors
        
        Powered by a 1.3-litre Mitsubishi Orion 4G13 engine
        and technology A-segment sedan
        
        Based on 2nd generation 1983 Mitsubishi Lancer Fiore 4-door saloon
      - YEARS 1990s
        
        continued with PROTON SAGA ISWARA
        
        Made using the older Mitsubishi platform used in the original Proton Saga
        
        Its exterior and interior styling are unique to Proton
        
        Widely used as taxicabs in Malaysia during the 1990s and 200s
        
        PROTON WIRA
        
        Launch with better equipped, larger than Saga and Saga Iswara
        
        Based on the 4-generation 1991 Mitsubishi Lancer
        and sold in four-door saloon guise
        
        Proton Wira Aeroback
        
        five-door hatchback variant featuring a Proton-designed rear-end
        
        shared 6 different engines
        by 1996 sourced
        from Mitsubishi Motors
        
        2 engines from Proton Saga
        
        4G13 1.3L
        
        4G15 1.5L
        
        newer engines
        
        4G92 1.6L
        
        4G93 SOHC
        
        DOHC 1.8L
        
        4D68 2.0L diesel
        
        It made Proton Wira the first Proton car to be produced
        in right-hand drive (RHD) and
        left-hand drive (LHD) configurations
        and remains the only Proton car
        made available with a diesel engine
        
        use technology C-segment sedan
        
        PROTON SATRIA GTi
        
        three door hatchback, based on Wira platform and engine
        
        based on Wira platform and power engines except 2.0L diesel
        
        launched together with Proton Putra coupe
        
        widely regarded as the best Proton car ever produced since Lotus' contributions in October 1996
        
        use technology C-segment hatchback
        
        PROTON PERDANA
        
        a premium D-segment saloon launched in 1995
        
        based on the seventh generation 1992 Mitsubishi Eterna
        
        fitted with Mitsubishi's 4G63 2.0-litre l4 engine and technology D-segment sedan
    - - YEARS 2000s
        
        PROTON GEN-2
        
        a hatchback model, launched in late 2004
        
        first Proton vehicle equipped with the all-new Malaysian-made Campro engine
        
        use technology C-segment hatchback
        
        PROTON WAJA
        
        has Mitsubishi 4G18 engine
        
        first indigenously designed model
        
        use technology C-segment sedan
        
        PROTON PERSONA
        
        second generation, the successor to the Proton Wira
        
        based on an extended version of the 2004 Proton Gen-2 hatchback platform
        
        use technology B-segment MPV
        
        PROTON SATRIA NEO
        
        second generation of Proton Saga
        
        consistently ranked as Proton's best-selling vehicle domestically place 3rd overall in 2008
        2nd between 2009 and 2012
        
        use technology B-segment hatchback
      - YEARS 2010s
        
        PROTON EXORA
        
        first Malaysia indigenous 7-seater MPV
        
        based on Proton's next generation P2 platform
        
        top 10 best-selling vehicles in Malaysia
        
        use technology C-segment MPV
        
        PROTON PREVE
        
        first 5-star ANCAP safety rated car from Malaysia
        
        use technology C-segment sedan
        
        launched in 16 April 2012
        
        PROTON SUPRIMA S
        
        a hatchback complement to the Preve saloon
        
        first to offer extensive standard safety features
        
        use technology C-segment hatchback
        
        PROTON IRIZ
        
        Proton's first car use technology B-segment 5-door hatchback
        
        completes directly against the Perodua Myvi
      - LATEST
        
        PROTON X70
        
        launched in 12 DECEMBER 2018
        
        the first compact crossover SUV produced by PROTON
        
        Powertrain
        
        USE PETROL FOR ENGINE
        1.5L JLH-3G15TD I3 turbo (export)
        1.8L 4G18TDB I4 turbo
        
        TRANSMISSION
        6-speed automatic (CBU)
        7-speed wet DCT (CKD)
        
        use technology C-segment SUV
        
        remote control via PROTON Link APP is available
        Remotely monitor and control specific functions of your vehicle such as starting the engine and controlling the air-conditioning
        
        PROTON X50
        
        launched in 27 OCTOBER 2020
        
        subcompact crossover SUV produced by PROTON
        
        use technology B-segment SUV
        
        Powertrain
        
        USE PETROL FOR ENGINE
        1.5L JLH-3G15TD I3 turbo (export)
        
        TRANSMISSION
        7-speed DCT
        
        remote control via PROTON Link APP is available
        Remotely monitor and control specific functions of your vehicle such as starting the engine and controlling the air-conditioning
      - at early 2000s, Campro engine was developed
        by Proton together with Lotus,
        made Campro the first flagship automotive engine
  - - - One of three core values that drive Proton's new branding
        
        INNOVATIVE TECHNOLOGY
        
        RELIABILITY
        
        INTERNATIONAL
      - help Proton envelope improvement by focused on
        
        Solving customer issues
        
        Making a better product
        
        Upgrading Proton deals network
        
        Restoring customer trust
    - - Proton Saga being the first vehicle under RM40,000 to come standard with EBD and ABS safety technology
      - New line up of Proton vehicles will feature the innovative
        "Hi, Proton" voice controls
    - - Committed to adopting and equipping its product with the most innovative technology available
      - Incorporating global R&D and
        Geely's iNTEC advanced platforms
  - - - Brand name of an automotive safety body construction system by Malaysian carmaker, Proton
      - Debuted in 2012 via Proton Preve
      - RESS body structure is currently being applied to the
        Proton Suprima S - 2013
        Proton Iriz - 2014
        Proton Persona - 2016
      - Developed by Proton
        in order to meet the
        tougher global crash
        safety regulations through
        
        HEAT TREATMENT
        
        HPF TECHNOLOGY
        
        HOT PRESS FORMING is a technology company from German
        
        Increases the strength of the car by three times
        
        Provides better protection and higher body
        
        Provides structural rigidity without compromising on the overall body weight of the car
        
        Major structural parts that are made from the HPF process
        
        Reinforcement Front Pillar Upper LH/RH
        
        Reinforcement Centre Pillar Inner LH/RH
        
        Reinforcement Centre Pillar Outer LH/RH
        
        Reinforcement Side Sill LH/RH
        
        Reinforcement Front Pillar Inner Lower LH/RH
        
        Panel Front Pillar Inner Upper LH/RH
        
        Front Impact Beam
        
        Reinforcement Crossmember Dash Lower RH
        
        Crossmember Front Floor Rear LH/RH
      - Helped the Preve score 34.25 points out of the maximum 37 in its ANCAP crash test
      - Reinforced Safety Structure (RESS)
    - - WHY PROTON
        DEVELOP
        PROTON RESS?
        
        To meet the tougher global crash safety regulations by making the cabin structure more rigid while the other structural parts are made from ordinary high-tensile steel
      - RESULTS
        
        before
        
        PROTON CAR SCORED IN NCAP/MyVAP
        Proton Jumbuck - 1 star
        Proton Waja - 3 star
        Proton Exora - 4 star
        
        after
        
        All Proton car models with RESS body structure scored the maximum five-star in both the ANCAP and ASEAN NCAP
        
        To complement, all Proton car models
        with RESS body structure also receive
        
        anti-lock braking system (ABS)
        
        electronic brakeforce distribution (EBD)
        
        brake assist (BA)
        
        traction control system
        
        electronic stability program (ESC)
        
        at least two airbags as standard
- - - - The collaboration in corporate team has own access such as technology transfer, strategic partnership and technical collaboration.
      - GEELY help to create and build the cars that highlighted the shape of Malaysia's landscape of automotive industry.
      - Tun Dr. Mahathir Mohamad build up proton and the collaboration to work with was GEELY.
      - GEELY was the strategic partner with PROTON.
  - - - The first generation: PROTON SAGA - RM17, 575.00 and nowadays the price increase due to limited edition and not produced yet
      - The latest car: PROTON X70 - The cost of price starts from RM94,800.00 and up to RM122,800.00
    - - Then it is also due to factors that influence the sales value of a car
      - Therefore, there are many brands in the car's market. They need to compete,
      - Many types of cars have been created with various improvements in technology, convenience and better performance than ever before.
      - Depending on the level of development of the car and the model of car
  - - - Inflation
      - The price and the quantitiy requested.
    - - Follow the trends
      - Lifestyles
      - The income of the consumer increased
      - The preferences become more favorable for consumer.
- - - - Teenagers often prefer cars that have a very attractive design.
        
        because most teenagers love the luxurious and charming premium style.
        
        Example of a car: Proton X70
    - - Older people prefer cars that are comfortable and easy to drive, and rely on their income to buy the car as well as according to their respective interests..
        
        Examples of proton cars: Proton persona, Proton Iriz, Proton Exora and many more
  - - - A large number of family members are suitable to use Proton Ertiga or Proton which has 6-7 seats.
        
        These Proton for the best family ride because they are more comfortable.
    - - suitable to use Proton Wira or Saga
        
        Suitable for those who have a small number of family members, because the car has a small design and the price is reasonable and affordable.
  - - - Proton are suitable for use by men and women because Proton is easy to handle, has a variety of features and functions, as well as providing fuel savings.
        
        The purchase of Proton cars for men and women is based on their interests and depends on their respective incomes.
  - - - The most suitable Proton car for the M40 is the Proton Exora
        
        Because this car model is saves fuel, easy to maintain and comfortable.
        
        The choice of cars for this group is actually unlimited if it exceeds their mean salary.
    - - The suitable Proton car for the B40 is the Proton Saga
        
        Because this car model saves fuel and is easy to maintain.
    - - A suitable Proton car for the T20 group is the Proton X70
        
        Because this car model is safe, high performance, luxurious and comfortable.
- - - - introduce the PROTON Intelligent Air Purification System (P-IAPS), which will be offered as standard equipment on the 2020 Proton X70.
        
        . The system combines the benefits of an N95 Cabin Filter and the Air Purifier System
        
        The introduction of the N95 Cabin Filter is particularly relevant in today’s global environment and by improving the quality of air in the cabin,