Please enable JavaScript.
Coggle requires JavaScript to display documents.
STAGES OF MARKET RESEARCH PROCESS - Coggle Diagram
STAGES OF MARKET RESEARCH PROCESS
DATA PROCESSING
EVALUATE THE DATA QUALITY
CHECK ALL THE INFORMATION
IT IS USEFUL OR IT IS NOT
IF IT IS KEEP IT
IF IT IS NOT DISMISS IT.
ELABORATE CHARTS TO A BETTER UNDERSTANDING OF THE INFORMATION.
ELABORATE DESCRIPTIONS OF THE CHARTS
RESULTS REPORTS
ELABORATE A REPORT WITH THE PROCESSED INGFORMATION THAT WAS FOUND AND SOME SUGGESTIONS.
PLANNING
INTERNAL ANALYSIS OF THE COMPANY.
BENCHMARKING OF THE COMPANY.
INTRODUCE THE COMPANY.
STATEMENT OF THE PROBLEM
RESEARCH QUESTIONS
TURN RESEARCH QUESTIONS IN OBJECTIVES
MANAGMEN PROBLEM.
FIND THE RESEARCH PROBLEM AND DO AN HYPOTHESIS.
BUDGET
HOW MUCH IT WILL COST?
TIME TO DO IT.
MONEY
RESOURCES
PEOPLE INVOLVED.
DATA COLLECTING
ELABORATE AND DESIGN THE QUESTIONARIE.
DETERMINATE WHERE THE DATA COLLECTED WILL BE
DATA BASE
PAPER
EVALUATE THE QUESTIONARIE
SELECT THE SAMPLING METHOD
DETERMINATE THE SAMPLE SIZE
SELECT THE ENTERVIEWED PROFILE, WHERE APPLY IT AND WHEN
APPLY THE QUESTIONARIE TO THE RIGHT PEOPLE ACCORDING TO THE PROFILE.