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CM-LOGO1 - RED, YSLEP, Damayan-1, Sanlakbay, Restorative Justice, Segunada…
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Proposed Solutions
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Brandbook
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Can solve high-priority problems if paired with design templates and management of information in social media
Utilizing Instagram
Creating highlights for donating, FAQS, and important details about Caritas Manila and each of its programs
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One-page directory for all programs/information (including Caritas Manila's website) linked and easily seen in all social media platforms
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Missions
Expand the social services and development ministry and ensure social impact for integral human development
and sustainable growth.
Alleviate poverty, create a socially strong Christian community
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Vision
A Spirit-led community free of poverty, committed to LOVE (CARITAS) for the common good.
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Church of the Poor
It is one of the largest church-based nonprofit organizations in the Philippines to save lives, relieve suffering and help rebuild livelihoods and communities in the longer-term through local programs and services
Promotions
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Social Media (FB, IG, TWT, YT)
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Problems Identified
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No brandbook
Lack of guidelines due to Caritas Manila being only in their early stages on their social media platforms
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Contact
Address: 2002 Jesus Street, Pandacan, Manila, Philippines 1011
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Similar Organizations
Local
Gawad Kalinga
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Posts are timely and their programs are accessed easily, although some posts aren’t urgent when needed.
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Philippine Red Cross
Professional and strong sense of urgency, spreading important information through visual communication materials.
Posts are timely and share useful information. Big text is often used to catch people’s attention. Photo posts without text or designs above might not be as effective.
Kapwa Ko, Mahal Ko
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Their posts on individuals seem to get more engagement when laid out with graphics, but some shared posts bury important information needed for donations.
Voice of the Free
Friendly and approachable, yet professional and informative.
Strong in the presence of different pubmats per event, but some designs are short of visual appeal.
International
Direct Relief
Transparency and trust, assuring donors and beneficiaries the organization is doing their job.
Transparency reports are clean and complete, but lack inviting materials.
World Vision
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Pubmats have a lot of effective testimonies from individuals, but some posts do not direct the target audience to donate.
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Catholic Relief Services
Vulnerability and humanness captured in stunning images, leaving a lasting impact on the audiences.
Posts are strong in sharing individuals’ experiences, although those with text or design do not have visuals that support their cause
CARE International
Clean pubmats that are consistent, sending out the image of professionalism.
Posts are dynamic and have supporting details in their captions, but lack engagement with their audience.
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