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Varied text types used in different forms of communications - Coggle…
Varied text types used in different forms of communications
Two overarching and broad categories
FACTUAL TEXTS : Endeavor to inform, instruct, or persuade, through the use of facts and information
DISCUSSION TEXTS: It presents information and opinions about more than one side of an issue.
EXPLANATORY TEXTS: It move beyond providing straightforward descriptions to looking at things like causes and reasons.
INSTRUCTIONAL/PROCEDURALTEXTS: It communicate rules or processes to follow.
PERSUASION TEXTS / OPINION WRITING: It is to convince the reader of the merits of adopting a particular viewpoint or taking a specific course of action.
NON-CHRONOLOGICAL REPORTS: It reports given information and detail about something that happened, but without being tied to providing a linear account in terms of time.
RECOUNTS: It focus on retelling events and are generally intended to inform and/or entertain.
LITERARY TEXTS: Seek to entertain, enlighten, or elicit through a creative use of language and structure.
POETRY: As with all literary genres of writing, poetry can be written to serve a wide variety of purposes. For example, poetry can be written to entertain, to inform, to amuse, to share knowledge, pass on culture, to advance culture, etc.
NARRATIVE: to TELL STORIES
DRAMA: Largely to entertain through storytelling.
Types of Social Media Content to Create
Written posts, blogs, articles, guides, and more
Advantages: These articles demonstrate your company’s knowledge and expertise, which can help build your credibility and reputation.
Disadvantages: There is a lot of blog content out there, so competition is thick—and you need a lot of creativity to create new topic ideas. Writing also takes a lot of time to generate content ideas, especially if you’re explaining complicated concepts.
Electronic books (eBooks)
Advantages: An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise. Far fewer businesses take the time to produce an eBook compared to blogs, too, so you avoid that heavy competition.
Disadvantages: Not everyone wants to read a whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience. While they can help generate leads, people don’t always actually read them.
Links to external content
Advantages: If you don’t have time to finish a blog post or your writer is on vacation, you can always link to relevant articles, resources, and websites from other sources that you trust. Industry leaders are also excellent resources for content.
Disadvantages: When you link to content that you haven’t created, you’re effectively opening a door to another business’s social media experience. Readers may even find the other source more informative than your page. Content curation is a good digital marketing strategy to use on social networks, but it also can be time consuming. It is important to check your social analytics to be sure that curated content is engaging and effective, and not to stop your own content creation process.
Images
Advantages: Visual content is much more digestible and engaging than long-form blogs and articles. Smartphone cameras are sophisticated enough to take stunning pictures, and apps help you quickly edit them, add filters to them, and more.
Disadvantages: Image-focused platforms like Instagram have a lot of competition. If you want quality beyond a smartphone’s capabilities, a professional camera and editing software can cost a lot and be very time consuming to use.
VIDEO
Advantages: Capturing videos is easy and convenient—and they’re more engaging than pictures. How-to guides, video tours, and product updates and demonstrations all make for great video content that can both drive traffic to your website and increase sales.
Disadvantages: It's inexpensive to make quick videos, but costs escalate if you want a high production level.
VIDEO STORIES
Advantages: Stories are images and short videos that last 24 hours before disappearing for good. They’re available on Instagram, Facebook, and Snapchat. Keep users updated about events, offers, or other announcements—or give them a behind-the-scenes glimpse of your business. The possibilities are truly endless!
Disadvantages: The fear of missing out can be a powerful motivator, but their short life expectancy also means that some users might not engage with them.
LIVE VIDEOS
Advantages: Live videos are a great medium to bring events to audiences that aren't physically able to attend. Unlike stories, which are gone after 24 hours, you can still watch livestreams later.
Disadvantages: First you need something to stream, such as an event. Then you need someone to operate the smartphone or other device and talk. The WIFI connection is also important. If your connection is bad, the video may need to repeatedly stop and buffer, which can result in poor quality.
INFOGRAPHICS
Advantages: Infographics use visuals to support explanations, statistics, and other written concepts. They are especially impactful for conveying complex ideas.
Disadvantages: Creating infographics requires both copy and graphics, which means you may need multiple people working together to create them. They also require a fair amount of creativity and research.
Testimonials and reviews
Advantages: People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable.
Disadvantages: Encouraging customers to offer their testimonials isn't always easy. Also, this is the only content type that isn't really in your control. With reviews, there’s no guarantee that they’ll be positive.
ANNOUNCEMENTS
Advantages: Getting the word out about new products, events, livestreams, and other noteworthy things can help build hype and alert people about what's happening with your business. Audiences love having the inside scoop on their favorite stores and brands!
Disadvantages: Carefully plan out the length of time that’s appropriate to begin building buzz. Launch the announcement too early and you might not gain any traction.
CONTESTS
Advantages: Because people like to win, social media contests are engaging and fun to host.
Disadvantages: You need a prize, which costs money. And if the process to enter the contest is too demanding, participation may be low.
HOLIDAYS
Advantages: Many users love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts.
Disadvantages: There are only so many holidays in the year, and major ones like Christmas create lots of competition because many other small businesses create festive content, too.