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FK scope - Coggle Diagram
FK scope
Promotional content
Portfolio detail aids
portfolio film
biospecialised website update - align with 100 years
Brand detail aids and webpage
FK credibility
the story of the company
supply chain
manufacturing capabilities
brand concepts
congress support - Payor congresses?
UEGW
ACR/Eular
AAD
Payer congresses
non promotional - educational content
Payor educational series
Case studies
Payor resources
Social posts
Strategic foundation including key messages
insight research with customers to validate messaging
Physalis?
KOL advisory board
social listening?
DTP communications
HCP patient leaflet
patient website
KabiCare
Internal communications
launch event
ongoing employee engagement