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3 ways of consumers - Coggle Diagram
3 ways of consumers
Psychographically
Importance
Relation between consumer and product
Shows what people do
Why they are doing it?
Example
Family life cycle
Potencial consumers by age
Target
People who buy luxuries
According to the way of life
Dealing with quantity and quality
Geographic
Importance
Show products c
Example
Target
striking dissimilarities in attitude and consumption
Demographically
Mesurable data
marital status
spending patterns,
population density
Importance
most emphasis in market segmentation
Easy to obtain
Example
People under thirty, with college education
Married people with income of 15,000
"Know your prospects"
Prospects are your target group