Conclusion. The conclusion which I reached with this project with respect to the mentioned topics is that the creation of a marketing plan rather than the areas involved in the creation of it. Also the analysis are tools used to evaluate plans. The Marketing plan is about what we do to reach more people and increase sales. The areas which it involves are analysis, the analysis will help us to evaluate the performance of the next areas: marketing, administrative, technical and financial areas according with plans established previously. Marketing analysis, as I mentioned before, evaluates the results of the marketing plan. Financial analysis is about things related to money such as: budgets, financial reports, transactions, etc. The administrative analysis is more about the organizational performance of an enterprise or an organization. To finalize my conclusion I say that technical analysis is about developing systems to give forecasts related to prices, taking in count the information gathered previously, historials, reports, etcetera. In addition, it is important to differentiate the plans of the analysis, because plans are about what, why and how to do it, but analysis is about evaluating the plans performance.