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Market Segmentation - Coggle Diagram
Market Segmentation
What people do
3 ways of consumers
Quantity
Census reports
Demographically
Why there doing it?
Depending the way of life
Most emphasis in market segmentation
Family life cycle
Consumers & products
Population density
Quality
People with luxuries
Easy to explain
Psychographically
Colors
Product categories
Patterns of consumption
"Know your prospects"
Targets
Based on area
"Heavy-user"
Advertising
Prospects
Surveys
Marketing communicators
Geographic
Efficient.
Favorite colors vary
Homogeneous subgroups