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Text Types, Advantages: These articles demonstrate your company’s…
Text Types
FACTUAL TEXTS
ENDEAVOR TO INFORM, INSTRUCT, OR PERSUADE THROUGH THE USE OF FACTS AND INFORMATION.
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LITERARY TEXTS
SEEK TO ENTERTAIN, ENLIGHTEN, OR ELICIT EMOTION THROUGH A CREATIVE USE OF LANGUAGE AND STRUCTURE.
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Advantages: These articles demonstrate your company’s knowledge and expertise, which can help build your credibility and reputation.
Disadvantages: There is a lot of blog content out there, so competition is thick—and you need a lot of creativity to create new topic ideas.
An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise
Disadvantages: Not everyone wants to read a whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience.
Advantages: If you don’t have time to finish a blog post or your writer is on vacation, you can always link to relevant articles, resources, and websites from other sources that you trust. Industry leaders are also excellent resources for content.
Disadvantages: When you link to content that you haven’t created, you’re effectively opening a door to another business’s social media experience. Readers may even find the other source more informative than your page.
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Advantages: Capturing videos is easy and convenient—and they’re more engaging than pictures. How-to guides, video tours, and product updates and demonstrations all make for great video content that can both drive traffic to your website and increase sales.
Disadvantages: It's inexpensive to make quick videos, but costs escalate if you want a high production level.
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Advantages: Live videos are a great medium to bring events to audiences that aren't physically able to attend
Disadvantages: First you need something to stream, such as an event. Then you need someone to operate the smartphone or other device and talk. The WIFI connection is also important.
Advantages: Infographics use visuals to support explanations, statistics, and other written concepts. They are especially impactful for conveying complex ideas.
Disadvantages: Creating infographics requires both copy and graphics, which means you may need multiple people working together to create them.
Advantages: People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable.
Disadvantages: Encouraging customers to offer their testimonials isn't always easy. Also, this is the only content type that isn't really in your control. With reviews, there’s no guarantee that they’ll be positive.
Advantages: Getting the word out about new products, events, livestreams, and other noteworthy things can help build hype and alert people about what's happening with your business.
Disadvantages: Carefully plan out the length of time that’s appropriate to begin building buzz. Launch the announcement too early and you might not gain any traction.
Advantages: Because people like to win, social media contests are engaging and fun to host.
Disadvantages: You need a prize, which costs money. And if the process to enter the contest is too demanding, participation may be low.
Advantages: Many users love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts.
Disadvantages: There are only so many holidays in the year, and major ones like Christmas create lots of competition because many other small businesses create festive content, too.
The purpose of drama is largely to entertain through storytelling. Drama can also be used to provide social commentary, communicate culture, amuse, and inform too.
Explanatory texts move beyond providing straightforward descriptions to looking at things like causes and reasons. They move beyond a retelling of what happened, such as in a simple report, to address the why and how of what happened.
The purpose of a discussion text is to explore more than one point of view on a given subject in order to reach an informed opinion, or to make a decision on an issue.
Instructions and procedural texts communicate rules or processes to follow. While in some ways instructional/procedural texts are similar to explanatory texts, the main difference is that while instructional/procedural texts tell you what to do, while explanatory texts describe something.
The purpose of persuasive type texts is to convince the reader of the merits of adopting a particular viewpoint or taking a specific course of action.
The purpose of non-chronological reports given information and detail about something that happened, but without being tied to providing a linear account in terms of time.
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Poetry can be written to entertain, to inform, to amuse, to share knowledge, pass on culture, to advance culture, etc. Poetry comes in many forms and sometimes these forms come with their own specific purposes.
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