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MIND MAP - Coggle Diagram

- - - - Image-focused platforms like Instagram have a lot of competition.
      - Professional camera and editing software can cost a lot and be very time consuming to use.
    - - Take a photo with your camera or smartphone.
    - - Visual content is much more digestible and engaging
      - Smartphone cameras are sophisticated enough to take stunning pictures.
    - - LinkedIn
      - Pinterest
      - Twitter
      - Instagram
      - Snapchat
      - Facebook
  - - - Readers may find the other source more informative than your page.
      - Content curation is time consuming.
    - - Research different blogs using keywords similar to those on your website.
      - Make sure to read every post and click around on the website, too. This will ensure you don’t share an article on social media accounts from a site that could negatively represent your brand’s views.
    - - If you don’t have time to finish a blog or write something, you can always link to relevant articles, resources, and websites from other sources that you trust.
      - Industry leaders are also excellent sources.
    - - Facebook
      - Twitter
      - LinkedIn
  - - - Not everyone wants to read a whole eBook.
      - Takes a lot of time to produce and find content that will appeal to your target audience.
    - - Choose your best content.
      - An eBook is basically several blog posts compiled together as chapters from the same category.
      - You can also ask help from someone who has experience in writing eBooks.
    - - longer and more detailed than blog posts
      - Fewer businesses take the time to produce an eBook compared to blogs, so you can avoid competition.
    - - LinkedIn
      - Twitter
      - Facebook
  - - - Costs escalate if you want a high production level.
    - - Use your camera or smartphone.
    - - Capturing videos is easy and convenient.
      - They’re more engaging than pictures.
      - There are a lot of ideas for great video content that can both drive traffic to your website and increase sales.
    - - Facebook
      - Instagram
      - Youtube
  - - - Look at trending searches, it can spark ideas about what to write about.
    - - Facebook
      - Twitter
      - LinkedIn
    - - A lot of people are using blog content, so competition is thick.
      - You need to be more creative than others to create new topic ideas
      - Complicated concepts take a lot of time.
    - - Use the content calendar, it is a framework for the ongoing story you want to tell about your business and what content to share. When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best.
    - - Articles demonstrate your company's knowledge and expertise, which helps build your credibility and reputation
  - - - The fear of missing out can be a powerful motivator, but their short life expectancy also means that some users might not engage with them.
    - - The option to produce image or video stories is in each social media network’s app. High-quality production is not needed, making them easy for any business to create.
    - - Stories are images and short videos that last 24 hours before disappearing for good. They’re available on Instagram, Facebook, and Snapchat. Keep users updated about events, offers, or other announcements—or give them a behind-the-scenes glimpse of your business.
    - - Instagram, Facebook, and Snapchat have popularized this content type and remain the best options.
  - - - Getting the word out about new products, events, livestreams, and other noteworthy things can help build hype and alert people about what's happening with your business. Audiences love having the inside scoop on their favorite stores and brands!
    - - It's often best to trickle out information slowly. Think of announcements as a bunch of little teases leading up to the big news.
    - - Carefully plan out the length of time that’s appropriate to begin building buzz. Launch the announcement too early and you might not gain any traction.
    - - Announcements can be made on Facebook, Instagram, Twitter, LinkedIn, Pinterest and even through social messaging through social media tools as long as you adhere to the best practices of that network.
  - - - First you need something to stream, such as an event. Then you need someone to operate the smartphone or other device and talk. The WIFI connection is also important. If your connection is bad, the video may need to repeatedly stop and buffer, which can result in poor quality.
    - - Like stories, social media platforms that support live content make the option readily accessible and convenient to users. They'll show a preview of what your audience will see, which gives you the opportunity to make sure everything looks good before you go live.
    - - Live videos are a great medium to bring events to audiences that aren't physically able to attend. Unlike stories, which are gone after 24 hours, you can still watch livestreams later.
    - - Facebook Live is the most popular livestreaming social media network. Smaller platforms like Periscope are also viable, but it may be harder to draw as large of an audience.
    - - If you’ve worked hard to create great images or video for your social media posts, make sure they look good on mobile devices. Almost 3/4 of the global population uses a mobile phone, and nearly 80% of time on social media is spent on a mobile device.
  - - - You need a prize, which costs money. And if the process to enter the contest is too demanding, participation may be low.
    - - Think of a prize that your audience will be interested in winning. Ideally, this will be related to your business, but this isn't mandatory. Then create a schedule for how long the contest will run as well as rules for entering.
    - - Because people like to win, social media contests are engaging and fun to host.
    - - Contests can really be run on any social media platform, but don't overdo it on more professional platforms like LinkedIn.
  - - - Creating infographics requires both copy and graphics, which means you may need multiple people working together to create them. They also require a fair amount of creativity and research.
    - - First you need to create an outline for your infographic. Once the outline is done, your writer and graphic designer can begin creating the individual parts and piecing them together.
    - - Infographics use visuals to support explanations, statistics, and other written concepts. They are especially impactful for conveying complex ideas.
    - - Facebook and LinkedIn are both excellent options for infographics. Twitter is an alternative choice.
  - - - There are only so many holidays in the year, and major ones like Christmas create lots of competition because many other small businesses create festive content, too.
    - - Think about how you can use the holiday to enhance your content. What questions does your audience have around this time, and how can your content solve those challenges?
    - - Many users love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts.
    - - Any social media network can host a little holiday cheer.
  - - - Encouraging customers to offer their testimonials isn't always easy. Also, this is the only content type that isn't really in your control. With reviews, there’s no guarantee that they’ll be positive.
    - - Contact past customers and ask if they'll offer up a testimonial. It's bad practice to incentivize people to review your business, however, as this can come across as dishonest and review sites like Yelp may punish you for it.
    - - People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable.
    - - Testimonials and reviews work well on Facebook and LinkedIn. Facebook even has built-in star ratings on business pages.
- - - - Title is often in the form of a question
      - Written in the present tense
      - Generic statements are followed by specific examples
      - Arguments sometimes supported by diagrams, illustrations etc
    - - Title reveals what is being explained
      - May contain diagrams, flowcharts, illustrations etc
      - Written in simple present tense
      - Time connectives used such as first, after, then, next, finally etc.
      - Talks to the reader directly e.g. “You’ll be surprised to learn…”
    - - Title indicates the process described e.g. How to…
      - Includes resource / equipment list
      - Process described step-by-step using bullet points, numbers etc
      - Time connectives used to organize writing (first, next, then, finally etc)
      - Imperatives used
      - Diagrams / Illustrations used to support or replace text
    - - Often written in the present tense, third person
      - Sometimes written in the past tense e.g. on an historical event
      - Frequently, the passive voice is employed
      - Usually focused on general subjects
      - May contain several subheadings
      - Dispassionate in tone
      - May include tables, diagrams, or images
    - - Most often written in the past tense as text type relates events that already happened
      - Time connectives used extensively to organise chronology e.g. first, then, next, after that, etc
      - Details are used extensively to flesh out the barebones of the events
    - - Employs various methods of psychological persuasion
      - Uses facts and evidence to support arguments
      - Employs rhetorical devices
      - Uses logical connectives (therefore, because of this, this proves that)
      - Moves from a general point to specific points
      - Written in the simple present tense
      - Addresses reader directly
    - - ENDEAVOR TO INFORM, INSTRUCT, OR PERSUADE THROUGH THE USE OF FACTS AND INFORMATION.
  - - - The musicality of language is utilised through the use of rhyme, rhythm, and various literary devices
      - Language that appeals to the senses is used
      - Imagery is used to paint pictures in the readers’ minds
      - The sounds and meanings of language are played with through the use of literary devices
    - - Story related largely through the use of dialogue with page showing name of character and the words they speak
      - Organisational information included such as set descriptions and stage directions
      - Story structures common in narrative texts also used here
    - - Language is used creatively to paint a picture in the reader’s mind
      - Most often uses the third or first person perspective
      - Most often written in the past or present tense
      - Characters are often recognisably human in their motivations and actions
      - Storytelling may be supplemented by the use of images
    - - SEEK TO ENTERTAIN, ENLIGHTEN, OR ELICIT EMOTION THROUGH A CREATIVE USE OF LANGUAGE AND STRUCTURE.