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The 4 P's - Coggle Diagram
The 4 P's
Price
Price
The price the customer pays to buy the product
Value
The value customers acquire from the product
Cost
The amount the product costs
Product
Things to Understand
Marketing Research
Market Segmentation
Choosing a target market
The psychology of customers
Firms have to listen actively to the market
Services
What kind of products do people want to buy
Why do people want this product
How to develop the product even further
Place
Promotion