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Iconic literacy - Coggle Diagram
Iconic literacy
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Audiovisual language
Advertising
The advertisements: types, resources that it uses, values that it transmits and subliminal and inadvertent messages.
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Video
The video camera: elements and techniques of use, Video editing and Digital video
Creación audiovisual
Elaboration of audiovisual messages: murals, audiovisual montages
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image
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it defines
It is a support for visual communication that materializes a fragment of the optical environment or perceptual universe and constitutes one of the main components of mass media.
The image communicates
It is the coded message, which constitutes a material substructure (made up of points, lines, planes, color, proportions, figures) that prepares and facilitates the connotation.
Connotative message
It is a significant substructure, which depends on the ideology of the interpreter-receiver, and makes it possible for the number of readings of the same image to vary according to individuals.
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