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In what way did the socio-cultural context of your artefact affect its…
In what way did the socio-cultural context of your artefact affect its design?
H A Rothholz
'Cut 'em short or roll 'em up’, 1943
'Cut 'em short or roll 'em up’ is a graphic design poster designed by Hans Arnold Rothholz.
It was created during the World War Two Era.
The poster was mass produced using Lithography, a printing process that uses a flat stone or metal plate on which the image areas are worked using a greasy substance so that the ink will adhere to them by, while the non-image areas are made ink-repellent
Quick and affordable for mass production
most common method used in the production of newspapers, magazines, books, and commercial materials due to it’s consistency and speed in completing large print jobs.
During the Second World War, the Royal Society for the Prevention of Accidents (RoSPA) produced a series of accident prevention posters aimed at
workers in the industrial factories and workshops supplying the British war effort.
H A Rothholz was an alien enemy, who immigrated from Germany to Brit in 1933 which at that time (Germany) was in NAZI era.
Graphic Designers at that time, did not work with creating ads for commercial products due to the lack of demands of ads for commercial businesses due to WW2 - thus worked for RoSPA
Features: the posters avoid any pictorial reference to the obviously upsetting consequences of industrial injury. There is no attempt to shock or distress, or to show the physical damage caused by heavy or powerful machinery.
As though to convey the message to these industrial workers: 'You are doing this for a good cause, keep up the good work'
In stylistic terms the most obvious characteristic of these posters, as a group, is that they make use of photographic elements in their design and use mechanical tints to establish texture and relief within the design.
What we have in common
Modernism
A period of time where artists increasingly focused on the intrinsic qualities of their media—e.g., line, form, and colour—and moved away from inherited notions of art.
Modernism was a break with the past and the concurrent search for new forms of expression. Modernism fostered a period of experimentation in the arts from the late 19th to the mid-20th century, particularly in the years following World War I.
Japanese modernist posters used traditional method of ukiyo-e for production, but Koshimaki Osen uses a silkscreen method, moving away from the modernist production method
Common point between Koshimaki Osen and Bass' ttile sequence:
Not just a title sequence/advertising for the play/movie, but a work of art in itself
They had a strong message to convey, whereas in todays theatre and movies, more emphasis on commercial aspects, and the face of the actors is highlighted in order to sell more
Saul Bass, The Man with The Golden Arm title sequence
invited to work on this thanks to his huge success from the film poster of Carmen Jones
1955, late-modernism
Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos
sans serif fonts
simple, geometric shapes
symbolism without sensationalism
Before the mid-1950s, all credits were shown at the beginning of a film. These sequences were often quite static. This title sequence changed that for good
transformed title sequences into a work of art, realizing its potential which also set the tone and mood of the film
distinctive minimal style, incorporating his graphic design techniques into moving images
Saul Bass revolutionized/invented the art of title sequences, with his influence carrying over to this very day. Eg. Enter The Void, Gaspar Noe designed by Tom Kan
flashing words with a bunch of various typography styles to fast synthetic electronic beats
https://www.youtube.com/watch?v=wNtxgxYY7sI
Koshimaki Osen 1966
theatre poster
pop art and psychedelic style
silkscreen print
silkscreen was used since it was inexpensive and students used it as a medium for change
post war Japanese advertising art
underground "angura" theatre movement
eclectic mixture of style
influence of modernism in Japan: interpreted within Japanese culture
traditional Japanese motifs like the sun, Hokusai waves
the peach - Momotaro - Japanese symbol from WW2
serves as advertisment, as well as standalone piece of art
stylistic inspirations: Andy Warhol and Peter Max
