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CONSUMER BEHAVIOR - Coggle Diagram
CONSUMER BEHAVIOR
Buying Decision Process
Problem Recognition
Information Search
Evaluation
Purchase Decision
Post-Purchase Behavior
AIDA Model by Edward Strong
Interest
Desire
Attention
Action
Attemps to understand the buyer´s decision- making process.
Includes mental, emotional, and physical activity that people use during the selction of products and services.
Consumer Behavior Factors
Market managers create ways to influence poeples choices on their purchase.
Psychological Influences: motivation, perception, learning, beliefs and attitues.
Personal Influences: refer to the individual’s age, stage in the life cycle, occupation, lifestyles, values, etc.
Social Influences: consumer behavior is also influenced by others.
Cultural Influences: external influences.
Hofstede’s dimensions:
Individualism versus collectivism.
Power distance.
Masculinity versus femininity.
Uncertainty avoidance.