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Social media - Coggle Diagram
Social media
Problems
Social skills don't replace offline- Sherry, Psycho at MIT: With relatively less time for actual conv, young people struggle to listen, make eye contact, read body lang
Cyberbullying- As the potential cost has decreased, it's become prevalent. A survey of teens by Vodafone: 20% reported being cyberbullied; 50% considered cyber > worse than actual bully
From broascasting to targetcasting- Algorithms filter information that may induce selection bias.
Researches at Carnegie Mellon Uni: shares that lack of transparency on how social media companies use data to influence consumers is major societal concern
Mobilizing support to spread propaganda - Companies constantly updating terms and policies to reduce "Threat of violence"
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Prospects
Surge in Social- With current environment, further work and personal engagement to be brought under ambit of SM
Shopping directly on Social media- Already started in FB shop introduced in 2020.
“It’s one simple and consistent experience across this family of apps, which means it is easier for people,” Zuckerberg
Regulating SM Influencers- Drivers of mass opinion and remained without regulatory supervision + unpleasant outcomes.
US' Fed Trade Commision has started with drafting key guidelines such as disclosing financial incentives, disclosing sponsorship clearly and others
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Benefits
Platform to raise voice on pressing issues- Increases civic participation and mobilizing support.
WEF reported: Group of social media users raised $2mil in support of ppl who faced 2015's NEPAL earthquake
Work Transformation- Connectivity, productivity, flexibility
A/c to PEW Research center- 46% reported increase in prod due to social media
Likes of Slack and other social apps
Source of interaction and empowerment- Opportunity for people to interact across their own PESTAL.
A/c to PEW Research center survey- 83% ppl felt social media made them feel connected and informed
Business Transformation- Rise to new opportunities like Facebook shops under ecommerce. CAGR 60+% in PK Ecomm
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quotes
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
- William Bernbach (Founder Doyle Dan, International Ad Agency)