Please enable JavaScript.

Coggle requires JavaScript to display documents.

https://www.farmfresh.com.my/ image , HACCP and GMP recognition I.…

- - - - PRODUCT MATERIAL CONTENT
        
        content that will mostly be seen by consumers such as sugar, fat, energy and carbohydrate content. This is because they focus on health. Therefore farm fresh will focus on their milk content
      - RELEASE DATE AND EXPIRATION DATE
        
        these two factors are very important that consumers will take into account if they buy because consumers will always choose fresh and new products.
      - PRODUCT MANUFACTURING COMPANY
        
        the company that produces will always be the evaluation of consumers because they want to know this product whether it is local or foreign. Thus, farm fresh company is a local company that produces dairy products that are the choice of many consumers
  - - - B40
        
        This group is also a consumer who emphasizes price in making purchases due to their financial factors. Due to that, Farm fresh always evaluates the price of their dairy products based on the price of competitors and the ability of the 3 groups.
      - M40
        
        This group is also capable of obtaining products for their needs and wants. Thus, farm fresh companies always emphasize their products to this group like other groups.
      - T20
        
        This group is very capable of obtaining the desired goods and will not think about the price even if it is expensive, which is important, the quality is in good condition. Therefore, farm fresh always makes this group as their target market.
  - - - CHILDREN
        
        It can be seen that children really like nutritious drinks such as milk. Therefore, farm fresh companies are very targeted at children.
      - YOUNG PEOPLE
        
        for young people their reaction to milk is also very good but not like children who like it too much. Therefore, to add young people's liking to farm fresh milk many produce different types of flavors so that they are not tied to one flavor.
      - OLD PERSON
        
        for some the elderly, some like milk and some do not like it due to taste and sweetness. Therefore, farm fresh companies do not target milk products to the elderly.
  - - - GEN Y,GEN X
        
        This generation when a product is released and the product is famous they will not follow the trend as much as the current generation because this generation is very educated with a culture that does not follow the trend.
      - GEN A,GEN Z
        
        This generation is a generation that follows the culture as whatever product is produced will be famous they will buy it. Oh that, farm fresh companies are really making this generation as the target users of their products. this generation as a factor in marketing their products.
- - - - As part of the 1985 PPM, violations of this rule will resulting in a fine or imprisonment not exceeding 3 years or both once.
- - - - Consumer income factors greatly influence Farm Fresh companies.Furthermore, with the variety of flavors in Farm Fresh products will be more attractive to consumers.
        
        For example when customers who are loyal to Farm Fresh products have an increase in income they will buy other flavored Farm Fresh products because they are familiar and know about the quality of Farm Fresh Products.The increase in consumer income generates curiosity and is very profitable for Farm Fresh Company which is smart in producing various products.
      - When consumer income increases their purchasing power increases and allows them to buy something more than they need.With higher purchasing power consumers will be attracted to try something new and more premium without any financial constraints.For example, if previously consumers only bought Dutch Lady Full Cream fresh milk RM5.29 at Tesco for the reason of saving costs without considering the benefits and advantages of other milk, then when consumers purchasing power increases then they will be motivated to get better quality goods.Therefore,consumers will buy Farm Fresh Milk compared to Dutch Lady even though the price of 1 liter of Farm Fresh Milk is RM7.50 at Tesco because Farm Fresh has more benefits such as a fresher and purer taste.
  - - - inflation conditions affect Farm Fresh companies positively or negatively according to the inflation factor itself.
        
        cost-push inflation has a negative impact on Farm Fresh because it involves an increase in the company's production factors.As the company's production factor increases then the selling price of Farm Fresh milk will also increase.The increase in the price of Farm Fresh milk is necessary when cost -push inflation occur because to ensure that Farm Fresh's profit rate is maintained.
        
        Inflation can also have a positive effect on Farm Fresh companies, when demand -pull inflation occurs. In this inflation situation, the Farm Fresh company is able to maximize sales and profits due to high demand for goods and even exceeding the supply rate.
      - In terms of financial performance, Farm Fresh revenue increased sharply to RM303.1 million in financial year 2020 compared to only RM54.9 million in 2016.
        
        Farm Fresh Company's total income can be linked to the annual inflation rate in Malaysia.
        
        Based on the diagram we can see that there is a decrease in the inflation rate from 2016 and 2017. The inflation rate has a lot to do with the economic situation and the impact
        (https://images.app.goo.gl/CvoQr6pXS3SGsdaKA)
        
        -The decreasee in the inflation rate that occurred from 2016 to 2017 caused prices at the level of production to decrease. This is evidenced by the increase in Farm Fresh Company's revenue from 2016 which only amounted to Rm54.9 million.With the low production cost, Farm Fresh Company sells dairy products such as UHT at a normal rate without an increase and it can maximize sales.
        
        -When there is an increase in the inflation rate from 2018 to 2019 the value of exports increases.This situation allows Farm Fresh Company to increase the rate of exports abroad or within the country because it can maximize profits.
        
        -Rising inflation rates could also be detrimental to Farm Fresh Company. The increase in the inflation rate in 2018 to 2019 does not allow Farm Fresh Company to increase supply because currently the cost of living of the community is increasing.For example, if the cost of living of the community increases, the Farm Fresh milk factory in Muadzam Shah,Johor will reduce the production of Farm Fresh milk to avoid the surplus product sales.
  - - - The economic factors of a company are greatly influenced by the economic laws of their country
        
        EVIDENCE?
        
        In the process of marketing Farm Fresh milk, the company must pass the test set by Malaysia, namely through the National Dairy Industry Plan to ensure food safety and maintain the 'Food Security' of the product.Therefore, Farm Fresh Companies need to spend more to ensure their products pass the test and can be marketed
        
        Malaysia adopts a mixed economy system where a company needs a business license to start a business. Farm Fresh companies need to spend money towards hygiene, technology and the environment because the company's business license can be revoked if the company is a source of negative externalities.
- - - - Rfid tags in cow
        
        Herd health and cow comfort
        A large number of dairy farms use advanced technology to maintain herd health and milk production. Farmers are now able to manage production and animal health with computers and mobile apps. In addition, each cow is equipped with a Radio Frequency Identification (RFID)
        
        tag to find out their origin and current location. Some farmers use pedometers (such as Fitbits for cows) to track each cow’s daily activities and are able to identify cows that may need a little extra help (i.e., treatment from a veterinarian to identify any ailments or nail conditioners to help foot pain).
      - Milk machines parlour
        
        Advancements in Milking
        The average dairy farm uses a vacuum system to milk their cows. Vacuums are contained within individual milk machines in a parlour (pictured above). This system allows for multiple cows to be milked at a time.
        
        Milk machines are made of soft rubber or silicone, which ensures the comfort of cows during milking. The vacuum within a milk machine gently pulsates on a cow’s teats, drawing milk from the udder. It takes between eight and ten minutes to milk a cow using this system
    - - Milk pasteurization and filling machine
        
        Storing the milk at a temperature below 40 C, For example a farm fresh milk company keeps her milk in a chill room at a temperature of 0-2 degrees. This is because to maintain the freshness of the milk and prevent the milk from spoiling.
        
        Farm Fresh Milk will sanitize bottles and caps to ensure cleanliness to buyers. The packaging and delivery process only takes 48 hours to ensure the milk is fresh.
  - - - the use of quality cattle breeds
      - Education and guidance for farmers such as the use of machines
      - Research on improving food production technology is balanced with population growth.
- - - - To ensure our dairy tastes the best it can, each drop is then tested for its composition. A high level of protein means that the dairy is both nutritious and delicious.
    - - No preservatives go into the production of our dairy products from the moment our cows are milked to the time it reaches your local supermarket.
    - - Fresh dairy is a gift that comes to us tasty and pure, just as nature intended. In order to keep it that way, follow these simple steps.
  - - - WHAT ARE THE HEALTH BENEFITS OF EATING DAIRY PRODUCTS?
        
        Milk belong to one of the five food groups that make up a balanced diet. They can play an important role in achieving good nutrition throughout both childhood and adulthood.
        
        The Australian Dietary Guidelines, which summarise the latest evidence and expert opinion, state that eating enough milk is linked to a reduced risk of heart disease, stroke, hypertension, type 2 diabetes, metabolic syndrome and colorectal cancer – some of the main causes of death in Australia.
        
        It is recommended that most people eat at least 2 to 3 serves from the dairy food group each day, however, the minimum amounts vary according to your age, gender and life stage. Find out more about the recommended number of serves for adults and children.
- - - - Farm Fresh milk can also be used as a substitute for evaporated milk or liquid milk available in the market. In accordance with the substitute for sugar and coconut milk, Malaysians have used this fresh milk as an ingredient in cooking. For example, Tomyam cuisine is a favorite dish of the people. Malaysia has been mixed with fresh milk to replace evaporated milk creamer and coconut milk. The taste is not different from the original recipe but it evokes the taste of fat and also the sweetness obtained from the fresh milk mixture.
  - - - Farm Fresh milk is suitable for children because this fresh milk contains nutrients and nutrients needed by babies and children aged 10-18 years such as calcium, vitamin D, complete micronutrients such as carbs, protein and fat.Consumption of milk as one of the breakfast practices is one of the ways to improve the nutritional level of Malaysian children. :