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Market and e-commerce - Coggle Diagram
Market and e-commerce
Marketing
Profit orientation
Coordination of activities
Customer-orientation
Impact activies for a CRM Approach
Remembering
Analyzing
Supporting
Communicating
CRM Types
Operational CRM
Analytical CRM
Collaborative CRM
Customer service
As activity
As a performance measure
as a management philosophy
Elements of customer service
Pre-transactional
Transactional
Post transactional
Process of e-commerce
Online presenation of goods and service
Online order collection and invoicing
Automatation of order status info
Online payment and transaction receipt
P's of marketing
Place
price
Product
Promotion
Value-added chain
Primary activities
Purchasing logistics (Inbound logistics)
production logistics (operations)
Distribution logistic s (outbound)
Marketing and sales
customer service
Supporting activities
HR
Technology development
Procurement
Business infrastructure
Hierarchy of objectives
Company
Purchasing
Activities
Vendor screening
Production
Activities
Manufacturing
Logistics
Activies
capacity and inventory management
Makreting
Instruments
Marketing mix