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Accelevents branding exploration map, Brand 3.0, Industry Examples/…
Accelevents branding exploration map
Templatized Assets
Social
New Hire Posts
Announcements
Speaking Engagements
Typically branded with event theme
Tech News
Talks/Podcasts
Typically branded with event theme
Interviews
Typically branded with event theme
Holidays
Customer Spotlight
Case Studies
Needs a visual brand strategy
Consider shift from Case Studies to Customer Stories on top level nav bar
One-Sheets
Self Serve // Built in InDesign for Alyssa to edit
This is a net-new asset that will gain traction as used
Presentation Decks
Sales
Leadership
Training
HR
Keynote?
All-Company Announcements
Current Template -
https://docs.google.com/presentation/d/1_ovCf90JYeyuz3YSyzQS94fx6S18Ky2ELyp32sfFwUI/edit?usp=sharing
eBooks
Asset needed
Newsletters
Landing Pages
Video
Thumbnails
Backdrops
Intro/Outro
https://drive.google.com/file/d/1JZDK8-Sku6uagmMMI16VaYMPUVTekorz/view
Title Screen
Ads
Banner
:
What is our advertising channels?
Where it lives
Social Media
Twitter
LinkedIn
Facebook
Instagram
LINK TO COLLECTION ON ARTWORK OF AUG 2021
Website
Marketing
eBooks
Presentation Decks
Newsletters
Emails
One-Sheets
Case Studies
Blog
Speaking Engagements
Landing Pages
Video
Partner Relationships
Sales
Demand Generation
Advertising
Mobile App
Platform
Anchoring Image
Banner Ads
Componets
Buttons
Entry Fields
Screens
Typography
Color
Icons
Font Awesome
Backgrounds
Audience
Target Personas
Target Organizations
Brand > Startup, Mid-Market, Enterprise (Fortune 1000), Community
Agency > Event Agency, A/V Company, Marketing Agency, Event Planner
Non-Profit > Trade Show, Associations, Academia, Charity
Brand Messaging
Positioning Statement
Accelevents is the first virtual and hybrid events platform designed specifically for growth acceleration.
Tone of Voice
Knowledgeable but not Tedious; Casual but not Thoughtless; Experienced but not Braggadocious; Encouraging but not Bossy; Clever but not Silly
Taglines
The #1 Events Platform for Growth Acceleration
Where Better Events Happen
Sophisticated Virtual & Hybrid Events Made Simple
Brand Marks
Brand 3.0
Brainstorm
Anchoring Image Concepts
Attempting to bridge the digital to physical in a continued space visually.
I like the concept here with the exception of differentiating the background element when it lands on the screen. A carry over of the same image concept that lives more in-line with a hybrid feel. So here it could be a screenshot of an event (in the phone) on our platform of someone doing a product launch of a new city infrastructure and we'd connect the imagery that spills out of the screen to what is happing inside the screen.
Visual System Concepts
Concept A
Examples
Potentially a series of our product screens illustrated similar to the
right
. When paired with messaging, ONLY the relevant data metrics are visually populated like
below
.
Concept B
Strenghts
Tells story with playful elements
Flexible - Can be utilized in many different ways
When paired with copy, can help tell solid story
Shows off product screens
Concept C
Concept D
Abdallah developed this as a header comp for our Website 1/3
Connections
Marketing
Social
Blogs
Email Templates
File Structures
Naming conventions
naming conventions: YYYYMMDD_project title_your department
Components to Brand Book
Copy Guidelines
Colors
We give each color a name so that they can referenced much easier between team member's
This is ONLY an example - not proposed colors
Proportions
Dominate / Secondary / Tertiary
Font Ramp
Typefaces
Social
Rules on copy over imagery
Logo placement
Headshots
Background colors
Logo
When to use what logo
Logo lockups (in conjunction with other company logos
Clear Space / Padding (space around logo where nothing can live)
Do's and Do Not's
Header / Footer
What to include
Where elements will live (location on the page)
Presentation Guidelines
LINK TO Fully self-serve options in PPT and GSlide formats
Keynotes
Design/Layout
Covers
Interior
Imagery
Stock Image Guidelines (colors, perspective, angle, subject matter, age, demographic, background, proportions
Mood board
Brand Personality Statements
Tone of Voice
Icons
Our current source for all icons. Primarily shipping "duotone" styling
https://fontawesome.com/
Case Studies
Restructure as "Success Stories" or "Customer Successes" or "Customer Wins"
Work with customer to help curate a story about their experiences with Accelevents
Work with customers on creating a short video testimonials
Look for opportunities to create infographics / visual stories of big picture story
This could also be a downloadable / shareable asset
Instead of copy heavy pages of content, break up date with visuals that support the story being told
results
how the solution works
how a solution was implemented
decision process
problem or pain point
Align clients that we showcase to company growth strategy
Showcase Studies of customers that we are trying to attract / you get what you show.
Tagline
A platform providing unforgettable event experiences - no matter where you are.
Template Library
Templates included
Social Media (in all channel sizes)
Sales - Battle-Cards
Email Headers
Over 2,000 Icons in 3 different colors
Sales - One-Pagers
Product Screens
Mobile
Desktop
CTA Button
Accelevent Logos
Client Logos
Stock Imagery
Company Headshots
Link to library
Sales
One-Pager
Battle Cards
Personas
GOALS
My aim, starting with the recently re-written personas is to create a Design System (complete with user testing) that aligns with our target market. The intent is to lean heavy on the product screens as an anchoring visual and create a secondary layer that allows a story to be married to a “show and tell” marketing strategy. The anchor image would be versatile and live on our top tier webpages (home page, about, contact, solutions, ect) each speaking at high level to the page it lives on with the visual story being told in the art. With the versatility of being carried through to all other branded visual across all touch-points.
The end result of this design system is that it has to have enough legs to stand in everywhere visuals live (social, web, advertising, marketing, product, ect) and have staying power. I want to be able to pin everything along all touch-points to a wall and it all look cohesive and tell a well curated story that positions Accelevents in the frame of “What problem are we solving.” What problems do people in our verticals and personas have and how can we be positioned to solve them.
Advertising
Persona driven (used in LinkedIn Validation Campaigns)
Industry Examples/ Competition
https://www.bevy.com/
https://www.vfairs.com/
https://www.airmeet.com/
https://remo.co/
https://www.eventmobi.com/
Competition
Hubilo
Hopin
Bizzabo
Airmeet
Taglines
https://pheedloop.com/
https://socio.events/
https://www.swapcard.com/
https://hubilo.com/
https://www.crowdcomms.com/
https://www.vfairs.com/
https://www.6connex.com/
:
https://www.allseated.com/exvo/
https://hopin.com/
https://www.meetingplay.com/
https://spotme.com/
https://jumbo.live/
A great actionable homepage narrative
