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Cheer me - Coggle Diagram
Cheer me
Execution styles
Testimonial
By featuring positive reviews and feedback from users of Cheerme, the audience is able to see what people enjoy about the app and potentially how it could benefit them in the same ways
Demonstration
Cheer me could use the execution style of demonstration to help consumers visualise the desired emotional response of using the app. This could be done by using images of people garnering an emotional response from the motivation they receive. This crosses into emotional appeals and is an essential core of the app.
Informative
Cheer me could use the execution style of informative by creating a video, for Facebook, on all the features and functions of the app in an extremely clear and user-friendly manner. This would better educate potential customers of the purpose as well as how to utilise the functions.
Slice of life
Through framing the Cheer-me user experience as the problem of a lack of motivation and the negative connotations around social media, Cheer-me is portrayed as the solution to these problems.
Fantasy
Via a 'make-believe experience' execution style, Cheer Me can design an ad campaign where individuals complete challenges they wouldn't have dreamed of attempting in the past. This could include completing challenges for loved ones who are unable to do so, and would possess emotional appeals too.
Advertising appeals
Emotions
To advertise Cheer me using an emotional appeal, an ad could be created featuring the different emotional stages of a process, such as training for a marathon or learning to play the guitar
By focussing on the challenge and the final achievement at the end of the advertisement, it can evoke feelings of self-esteem and pride which the audience can channel to their own actions in order to achieve their personal goals.
Rationality
Celebrity endorsement/s give Brand Me credibility and allow for greater exposure. An athlete could endorse physical activity (e.g. running challenges), while a musician may endorse learning a new instrument.
Expert authority throughout the COVID-19 pandemic - a medical professional advocates the importance of staying active despite lack of motivation/time in our current situation.
Music
Upbeat, motivating beats are likely to represent the purpose behind Cheer Me - challenging yourself, collaborating with friends, etc.
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Humour
Like the 'Dumb Ways to Die' campaign, Cheer Me can use humour to appeal to consumers - an ad that visualises people failing challenges until they manage to do so.
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