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Creative Strategy For Cheer Me - Coggle Diagram
Creative Strategy For Cheer Me
Advertising Appeals
Achievement
Goal Setting
Motivation
Team building
Light Hearted
Not all goals are serious physical activity or such, positive space
Safety
13-15 year olds being able to use private accounts, flagging inappropriate content
Pride
Self Esteem
Accountability for achieving set goals
Togetherness
Community
Social Platform
Executional Styles
Slice-of-Life
Show people in a normal setting enjoying life because of Cheer Me
Dramatization
Showing friends doing things that you would normally cheer for in real life.
Positive experiences, people using app while together and apart
Testimonial
Talking about the product in use
Things they have achieved
Demonstrative
Situation Based
Activities
Mini Golf
Running Groups
Education/ Schooling
Theatre
Gaming
Youth Groups (e.g. church or headspace)
Mental Health support
Business work challenges (e.g. Medibank)
Art (Painting, Craft)
Parents Group
Lifestyle
Shows “how” Cheer Me will “fit” perfectly into the consumer’s lifestyle/raise their convenience/quality of life