Factors that attracted voters to support the Nazis
Economic factors
Nationalist Appeal
The Role of Hitler
Fear of Communism
A party of the future
Many individuals were terrified by the rise of workers' soviets and a Bolshevik-style rule in Germany.
Nazis emphasized their strong opposition to Communism and class politics. ( street attacks)
Also linked the two threats to Germany of a world Jewish conspiracy and revolutionary Bolshevism, pledging to oppose both forcefully and unceasingly.
Lack of proposal solutions from other parties
Only Nazis were willing to claim that they would provide work for all Germans, without specifying how they would do so.
People were drawn in by aspirations for national rebirth and the end of class politics.
The Volkgemeinschaft (a “people´s community”) received strong support.
Hitler's denunciation of the Treaty of Versailles and the “November Criminals”
Showed commitment to strive to restore German honor and Germany's rightful place in Europe
Members projected an image of colours, purpose, and unity.
They looked ahead, to the creation of a government that would restore stability rather than chaos, and prosperity instead of humiliation.
Symbols and clothing evoke memories of the pre-war period as well as the war itself.
man of the people, not a corrupt politician, who vowed to cleanse Germany of political infighting, bribery, and self-interest.
Selfless patriot, exclusively concerned on rescuing the country from the disaster it had fallen into after 1918.
eloquent publick speaker, power to fascinate and excite an audience into a frenzy of approval for his message
showed significant charisma, allowing him to depict himself as ordinary while possessing an unusual capacity to arouse interest and gain support.
Party organization
They had financial strength through the contributions that reached half-million by 1932
Nazi partye stablished a powerful electoral system