Please enable JavaScript.
Coggle requires JavaScript to display documents.
NIKE - FOOTWEAR, POLITICAL ( FERMILLA )
Nike has been support by the…
Example Product Of Nike Footwear [ Nurin ] 
Nike's slogan ( Fermilla )
DEMOGRAPHIC Nike has segmented an age and gender group that serve male and female that has age range 15-40 (Alvina)
The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. The reason of this performance is they want to build a long term brand loyalty.
Mostly teens loved Nike because they offers special shoes that are comfortable to wear while playing sports and not only that but the design and color choices are bright and attractive.
This is one of the example the latest nike shoes for sports
At the same time young people are tend to copy their athlete idol. Nike use this oppurtunity to increase their sales.
For example, right before the 2014 World Cup Nike developed a video commercial starring an important football player (Cristiano Ronaldo)
Nike sponsored football athletes with teenage football players.
Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time.
By offering more products to more people. Nike values the consumer and the importance of providing a quality product.
-
ECONOMIC (Hazim Naim)
Nike divides its financial metrics into three categories namely from NIKE Brands Talking and Corporate.
Nike also breaks down revenue for its main product line and distribution network, but not profits. For example, each Nike product line generates a different percentage of revenue such as shoes (64%), clothing (32%), equipment (3%), and others.
Nike currently provides products in five different categories: Running, Soccer, Basketball and Sportswear. Nike has more than 45 stores and franchises across Malaysia with a clear presence in its metropolitan cities such as Kuala Lumpur.
Nike Inc's decision to establish and expand its operations in Malaysia through its stores and subsidiaries is a successful step in achieving its strategic goal of becoming an athletic footwear brand and achieving a sales target of US $ 27 billion.
-
-
-
TECHNOLOGY { NURIN }
Nike made primarily in U.S , this is because it's a technology we have to continue to improve with a focus on better looks, better perfomance and also being better for the planet.
-
Nike Air technology consists of pressurized air ( nitrogen ) inside a tough yet flexible bag called the Nike Air Sole unit.
The Nike Air Sole units are located in the midsole beneath the heel, forefoot or in both areas.
-
The Idea of this Nike Air Technology are came from engineer Frank Rudy, he is the one who
presented this idea to Phil Knight to placing air inside of shoes for cushioning
The main reason of using this because to make it lighter, stronger
and minimize Nike's impact by using more recycled materials
with this user, will feel more comfortable to use those shoes
-
Nike have a different type of shoes sole
Every footwear designed with difference types of shoe sole so that every consumer has their own comfort and durability wearing it.
nike has their own website where is people can buy and choose their design and size of footwear. Nike website also related to the current situation of this pandemic covid-19 so people can buy their shoes through online than go to their store. So people can do their shopping online even in pandemic situations.
Here are the website of nike
Every types of footwear are in their websites, so that consumer can easily visit through the website to know more information
-
CULTURAL [ NADIA]
Modification of fashion trends like athleisure and the special editions, limited releases and now colorways that keep the attention of people, sports shoes are in like before.
Because the design created by Nike is highly suitable for young people's fashion at this time, especially for young people who love fashion, Nike has become one of the cultures in the fashion world for teens at this time. ( Nurin )
This is because, Nike always takes into account the tastes of the world community. For example, the Air Max 97s inspired by Nintendo. This is one of the designs taken from a video game. There are also shoes designed for anime fans. [Nadia]
It can be seen that Nike produces designs that follow the current interests and trends that are the lifestyle of the society.
Nike has to recognize cultural considerations that are present in today’s society. Some of the core American values are relevant to Nike’s acceptance in the marketplace, such as activity, fitness and health, progress, and achievement and success.
Nike organizational culture supports business resilience and capability. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among employees.
Nike’s organizational culture is centered on creativity and innovation to provide products that suit current consumer preferences. The company is known for cutting-edge sports shoes, apparel and equipment.
This is one of the shoe designs that follows the latest public interest.
This individualistic mindset, and focus on the struggle associated with sport, rather than the moment of glory, laid the foundations for Nike’s cultural revolution and product strategy. Nike would instead choose to focus on the athlete’s morning routine.
NATURAL (Angelina) The design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products and known for it material uses too. NIKE is the largest seller of athletic footwear and athletic apparel in the world.
why people mostly choose the Nike footwear because of the quality and fame. Talk about the quality that can fit in many sports activities,compare to others footwear brand such as Puma and Adidas, was the quality and the strategies naturally
Nike shoes brand that mostly fit with any kind of sports activities such as tennis, football, hiking and many more not only durable but also much comfortable
if we can compare the material resources from Nike and Puma was totally different. because Nike mostly suggested. The material was mostly uses cotton for the cotton, oil, water which make it more comfortable to wear and last longer for any kind of activities.While Puma uses traditional or vulcanized rubber, synthetics and leather which is more to chemical things that make certain users feel uncomfortable with it in a long term use.
One of Nike footwear product [Nadia]
POLITICAL ( FERMILLA )
Nike has been support by the US government and also low interest rates, the international competitiveness of the tax system and stable currency conditions, help a lot in the formation of the foundation, which might have been sensitive to the growth of the Nike.
-
. In United States, Nike's are known as "home country" because of fantastic policies which are especially valuable to this corporation. These includes low-interest rates and well arranged international tax agreements.
. As a result, the company should grasp the taxation structures and manufacturing rules followed in the company. With known as a company that selling physical; goods and services, Nike must always varying in tax rate and regulations as the company always subject to such changes
In Malaysia, Nike footwear does applied political issues so that there will be no racism issues among consumer. On top of that, Malaysia is an incredibly diverse country, containing many different ethnicities, languages and religions. This terms includes prices and colorways.
NEW ADS CAMPAIGN MIXING RACIAL POLITICS
Nike’s ad featured a powerful black and white photo of Kaepernick telling consumers to “believe in something. Even if means sacrificing everything.”
“Just Do It: 30th anniversary” advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick, who started the Bend the Knee protests in the NFL in September 2016.
For example in U.S, Nike has been helped by the U.S policies which enable it to advance its product. ( Nurin )
ISSUES Nike probably also faced considerable pressure from athletes who are increasingly using their personal brands to engage in politics. Basketballer Lebron James, Nike’s biggest spokesman in the NBA, has feuded with the Donald Trump and condemned his policies as racist. Michael Jordan has sided with James against the embattled president.
Since Nike developed in global level by having some outlets in many countries, the management of the company need to keep an eye on the import and export laws of every countries. Its will help the Nike's company to boost its product distribution all over the world through their drafting strategies.
This is because political instability makes the customs process a little difficult and reduces the supply of imports and exports. As Nike is a transnational corporation, so these factors can impacts the growth and development of the company