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PRICING STRATEGY - Coggle Diagram

- - - - FAIR PRICE
        
        Santo Tomas
        
        Was that determined by the common estimate of the
        society around the utility reported by the goods, derived from the subjectivity of the consumer and not of the intrinsic properties of the goods purchased.
        
        The market price is the just price if the buyer and seller are honest and not trying to take advantage of each other.
        
        Aristoteles
        
        Exchange in terms of equal or equitable gain
        
        The price is something subjective, and the fair price is the ideal concept that should rule on every economy
- - - - FULFILL NEEDS
        
        LOVE AND CARE
        
        EMPOWERMENT
        
        FREEDOM
        
        HAPPINESS
        
        SURVIVE