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Pappa Rickard - Coggle Diagram
Pappa Rickard
pains
bad at cooking
picky kids
hates dishes
gains
healthier kids
happier kids
better family connection
what do they see?
increased risk of diabetes among children
other companies offering recipe ready services
matkasse
foodora
fast food
what do they say?
my kids need healthier food
my kids should not think "fast food" when they think of me
cooking is an obstacle
need to find dishes that are...
easy to make
nutricous
kid-friendly
divorced
2 kids
product owner
stockholm stad
what do they do
calls grandma to ask for advice
ineffecient
what do they hear?
it's really easy to cook home-made meals with RecipeApp
40 years old