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THE STRATEGIC FOUNDATION - Coggle Diagram
THE STRATEGIC FOUNDATION
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IDENTIFYING COMPETITORS
Compare your destination with relevant competitor and check their stretches to ensure that you stay ahead of the pack
Who are your competitors
Include similar source markets, Similar products and experience similar target market segment
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By using this process of competitor evaluation DMO's are able to evaluate the competitor landscapes regularly and consistently
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SETTING A VISION, A GOALS, OBJECTIVES AND CORE STRATEGIES
Use SWOT to develop the vision, the goals and actions that will help destinations to grow
Division should a shared dream, Foundation and reference point for strategic direction
The vision should be
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Formulated with Rocky stakeholder participation, using participatory
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