According to Solomon, the factors that influence the determination of the amount of mental activity required of a student in a learning situation would be given by:
1) individual differences of the subjects, both in their cognitive development and in the mastery of one or other cognitive abilities. Certainly, this group should include other non-cognitive variables such as personality, prior knowledge, interest, etc., and
2) the task to be carried out (memorize, solve problems, classify, ...) from the medium. Therefore, "one system of symbols communicates better than another not because of a similarity between the symbol represented and its referent, but because a system of symbols, in comparison with others, can present the information in better correspondence to -or congruence with - the mode of representation that an individual, with a certain cognitive structure and a given task, can best use "(Salomón, 1979, p. 73).
In short, according to this author, the process and way of obtaining knowledge when a subject interacts with a medium would be regulated by the following principles:
- The media, insofar as they encode knowledge differently, require different skills in subjects to decode messages. Consequently, it can be suggested that the type of symbolic structuring used by the medium will tend to cultivate in the subjects some processes and cognitive abilities over others.
- The degree of learning that can be obtained from the medium will be influenced by the degree of isomorphism between the coding presented by the medium and the internal coding carried out by the subject to process said information.
- The environment may have the potential to supplant certain cognitive operations of the subject, which in contact with the environment, would tend to acquire said operations.
- The different ways of symbolizing information in the media also affect the amount of mental activity and effort required to decode it.