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Personality Assessment - Coggle Diagram

- - - - Quick to administer and score
        
        Inexpensive
        -A large number of people can be assessed at the same time
        
        Good validity and reliability
        
        can measure a number of traits simultaneously
    - - assumes everyone possesses varying amounts of the traits investigated
        
        interpretation requires a qualified psychologist
        
        Interpretation of questions requires good literacy
        
        assumes that individuals answer questions honestly- social desirability effect
        
        limited amount of info can be provided
  - - - Can occur in a naturalistic setting so behaviour likely to be more natural
        
        self serving bias less likely
        
        easy to adminster
        
        gather data with minimal resources
    - - Time consuming
        
        Interpreter bias may influence results therefore impact on validity of data
        
        cannot be used with large groups
        
        May require multiple assessors to gather observational behaviour counts
  - - - Taps both verbal and non-verbal behaviour
        
        individualised
        
        Due to open ended questions the quality of the data is rich
    - - Time consuming
        
        Cannot assess large groups of people at a time
        
        Self serving bias may affect response
        
        Interviews' interaction with the client affect the quality of the data collected