Please enable JavaScript.
Coggle requires JavaScript to display documents.
Methods of production - Coggle Diagram
Methods of production
Television
Most familiar way of advertising. It is relatively expensive, but it has a wide reach.
Internet
It allows advertising in a precise market segment, however they are often ignored or removed by blockers.
New media
The advertising when playing a computer game. They allow very precise targeting and develop a two-way relationship with customers. It is very powerful as it allows firms to tell customers about products and hear their comments.
Newspapers
It can target specific audiences, making it attractive to companies looking for specific segments. Hence, it is expensive, no trending, and lack the way to capture customer attention.
Magazines
It can target specific audiences, they help build brand image. The disadvantage is that they aren’t published that frequently.
Radio
It has a low cost, and they target specific regions. But the consumers can’t see the products and these ads are often ignored.
Cinema
Often used for young audiences, this method depends on the success of the movie industry, if people don’t go to the cinema, the ads won’t be seen.
Outdoor
They cover a national targeting, however the message should be short, so the customers may recall the message.
Viral marketing
Small scale publicity targeted directly at key market segments. Uses videos, stunts or chains that will go viral. It has a low cost and can be really effective at creating awareness.
Public relations (PR)
Communicates with different stakeholders, often at very little or no cost to the business. PR can be seen in action all the time, this helps to sell whatever product is being promoted.
Sponsorship
Is where a business pays to be associated with a particular event, individual or TV program.
Direct mailing
Done via email, firms send promotional fliers to customers and potential customers, but the receiver often ignores mass mailings.
Merchandising
Displaying goods to attract people, retailers often used a range of tactics like point-of-sale displays or free samples.