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User research - Coggle Diagram
User research
Intro into User Research
What is design research?
Applied design research
Collecting data
Qualitatevly
Non-nummerical
Through ovservation
Quantitatevly
Nummerical
More data does not mean more understanding
As soon as we learn something new, we iterate on our approach
Then we go back and ask more questions
What is design research not?
Not about asking people what they like
Not about looking smart
Not better because you have more data
Research basics
Information Architecture
Card Sorting
Tree testing
Survey
Interviews
User Interface Design
Testing prototypes
Portfolio
SWOT Analysis
Visual Design
Usability Testing